Standard Free Estimate Invitation
- The homeowner sees another consultation offer
- Your expertise is not yet experienced
- The inquiry can stall before an appointment
A familiar invitation with little to distinguish the next step.
FOR HOME IMPROVEMENT CONTRACTORS
Win More Projects Without Racing to the Lowest Bid.
Pair design consultations, project proposals, and post-project relationships with the right CMI incentive. Your workmanship, scope, and trust remain central while the offer gives homeowners another reason to choose and remember your company.
You build the project and homeowner trust. CMI supplies and fulfills the incentive.
TRUSTED TRACK RECORD
An Established Incentive Provider Behind Every Project Campaign
Your team delivers the craftsmanship and homeowner experience. CMI helps supply, distribute, and fulfill the incentives that strengthen your marketing.
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20+
Years In Business
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18k
Clients Enrolled
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13M+
Certificates Distributed
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1M+
Incentives Redeemed
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29M+
In Savings For Redeemers
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Thousands
Of Satisfied Clients
THE REAL PROBLEM
The Estimate Is Not the Hardest Part. Being Chosen Is.
Homeowners can enter the funnel at several points, but every delayed conversation and forgotten follow-up leaves potential project value behind.
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01
Paid leads never schedule a visit
Website and search inquiries can disappear before a homeowner commits to an in-home design conversation.
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02
Hours invested in estimates stall
Travel, measurements, product choices, and scope planning happen before the homeowner signs a project agreement.
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03
Side-by-side bids reduce craftsmanship to price
A detailed service experience can look like another number when several proposals are compared at once.
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04
Finished projects lose their follow-up
Without a memorable appreciation or anniversary touchpoint, homeowners may forget who completed the work when the next project arises.
CMI adds a differentiated offer layer to your existing project journey. It supports good work and clear scope—it never replaces them.
HOW CMI WORKS
One Project Moment. One Well-Matched Incentive. A More Memorable Offer.
Use CMI around the project experience while your team keeps workmanship, scope, materials, and homeowner confidence at the center.
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PICK A PROJECT MOMENT
Start with a design consultation, proposal decision, project completion, anniversary, or future-project conversation.
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MATCH AN INCENTIVE
Choose a CMI experience appropriate to the project stage, audience, and economics rather than using one offer everywhere.
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SHARE THROUGH YOUR OUTREACH
Use your existing ads, email, SMS, landing pages, QR codes, and printable materials with CMI campaign support.
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CMI FULFILLS WHILE YOU BUILD
Your team delivers the project and homeowner experience. CMI manages certificate redemption and fulfillment.
BEFORE / AFTER THE OFFER
Same Design Consultation. A Stronger Reason to Book It.
Expert Consultation + Engagement Incentive
- Pair the consultation with Dining or Hotel Savings
- Keep scope review and customer diligence unchanged
- Give the appointment a more memorable finish
Same professional consultation. A stronger reason to book it.
INCENTIVES
Match the Experience to the Project Journey
Move from modest engagement offers to more substantial project and relationship experiences while retaining flexibility for project type and margin.
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Smart Device Vouchers
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$100–$500 Dining Certificates
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Airfare Plus Hotel Stay Certificates
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Resort Stay Vouchers
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$100–$500 Hotel Savings Cards
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4 Night Cruise Certificates
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Dining or Hotel Savings —
Suggested for design-consultation engagement.
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Smart Device Voucher —
Another option for a focused homeowner campaign.
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Airfare Plus Hotel Stay —
Suggested for a clearly communicated eligible project promotion.
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Resort, Mexico, or All-Inclusive Stay —
Suggested for selected projects or past-client reconnection.
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Cruise Certificate —
Suggested for project appreciation or a private thank-you after a voluntary introduction.
These are suggested examples, not fixed rules. Mix and match CMI incentives to fit your project type, audience, campaign, timing, and margin.
4 WAYS TO USE CMI
Four Ways to Support the Homeowner Journey.
Use a different experience from the first design conversation through completed-project appreciation.
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01
ATTRACT
Turn website, home-show, neighborhood, and referral interest into qualified design conversations.
Suggested pairing: Dining Certificate or Hotel Savings Card.
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02
WIN
Add a relevant experience to a clearly communicated eligible project promotion while keeping scope and workmanship central.
Suggested pairing: Airfare Plus Hotel Stay or Resort Stay.
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03
RECONNECT
Use a project anniversary or seasonal campaign to open a conversation about the next room or exterior update.
Suggested pairing: Mexico or All-Inclusive stay where appropriate.
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04
APPRECIATE
Recognize a completed-project client, or privately thank someone after a voluntary introduction has already occurred.
Suggested pairing: Cruise experience or an unexpected thank-you after the introduction—never an advance reward offer.
Suggested pairings can be mixed and matched to fit the project type, audience, campaign, and margin.
CMI TOOLS FOR YOUR TEAM
Create, Distribute, and Manage Project Campaigns Without Adding Office Work.
Build distinct design-consultation, proposal, and past-customer campaigns, then share and manage them while CMI supports fulfillment.
Create and Distribute
Build offers for design consultations, proposal follow-up, and past homeowners, then share through available email, SMS, landing links, QR codes, and printable materials.
Manage and Fulfill
Track campaign participation and redemption through available CMI tools while CMI supplies and fulfills the incentive experience.
ADDED VALUE
Add Value Without Discounting the Work.
Preserve the scope, materials, crew margin, and project experience. Add a relevant vacation experience instead of turning a craftsmanship decision into another price cut.
- Reduce the project price to answer another bid.
- Cut margin without changing the comparison.
- Let craftsmanship compete only on the bottom-line number.
- Keep the agreed scope, materials, and service visible.
- Choose an experience appropriate to the eligible project.
- Add memorable value without promising that every project qualifies.
- Let CMI manage redemption and fulfillment.
CUSTOMER STORIES
Real Businesses. Real CMI Experiences.
Watch CMI customers share how they use high-value incentives to strengthen their offers, engage customers and grow their businesses.
SEE THE CMI OPTIONS
Find the CMI Option for Your Project Marketing
Explore price-free plan guidance and choose the membership approach that fits the consultation, proposal, and customer campaigns you want to run.
Preview CMI OptionsCOMMON QUESTIONS
Questions Home Improvement Contractors Ask
Talk through the project moment, incentive pairing, campaign delivery, and fulfillment with a strategist.
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Pair a modest engagement incentive with a clearly communicated consultation campaign while keeping the visit focused on needs, scope, and fit.
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Consider the project stage, audience, timing, and economics. The examples on this page are suggestions and can be mixed and matched.
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Yes. A completion or anniversary campaign can feature an experience appropriate to the homeowner relationship and project.
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CMI supplies the certificates and manages redemption and fulfillment. Your team manages the promotion, project, and homeowner relationship.
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No. It is an added campaign experience. Your scope, materials, pricing, workmanship, and stated promotion remain separate and clear.
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Yes. Choose among the available CMI experiences to fit the project type, audience, campaign, timing, and margin.
Give Homeowners More to Remember Than the Lowest Bid
Choose the project moment, match the experience, and let CMI supply and fulfill the incentive behind your campaign.
