Schedule a Test Drive
- The same invitation every other dealership is running
- Nothing extra to prompt the shopper to show up
- Fewer showroom conversations to work with
FOR AUTO DEALERS & DEALERSHIPS
Turn More Vehicle Shoppers Into Test Drives — And More Test Drives Into Sales.
Use high-value incentives to give online shoppers a stronger reason to visit your dealership, get behind the wheel and keep moving toward the purchase.
TRUSTED TRACK RECORD
Two Decades of Incentive Fulfillment Behind Every Offer Your Dealership Runs
CMI supplies and fulfills the promotional incentives, so your dealership can focus on getting shoppers onto the lot, selling vehicles and building long-term customer relationships.
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20+
Years In Business
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18k
Clients Enrolled
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13M+
Certificates Distributed
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1M+
Incentives Redeemed
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29M+
In Savings For Redeemers
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Thousands
Of Satisfied Clients
An established incentive provider with more than two decades supplying and fulfilling promotional incentives for businesses.
THE REAL PROBLEM
Internet Leads Don’t Sell Cars. People on Your Lot Do.
Vehicle shoppers can compare inventory, pricing, payments and dealerships from their phone before ever speaking with a salesperson. The challenge is turning that digital interest into an actual customer standing in front of the vehicle.
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They asked for the price — then disappeared
The shopper requests pricing or availability, your team responds, and suddenly they stop answering.
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They booked the appointment — then never showed
Your BDC did its job. The time was scheduled. The vehicle was ready. The shopper never arrived.
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They’re comparing the same vehicle somewhere else
The customer may be looking at similar inventory across several dealerships at the same time.
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They took the test drive — then left to “think about it”
Getting someone behind the wheel is progress. It still does not guarantee a sale.
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You sold them a car — then lost them after delivery
If they service somewhere else, forget the dealership and eventually purchase their next vehicle elsewhere, the relationship produced only one transaction.
The goal isn’t simply more automotive leads. It’s more showroom visits, more test drives, more vehicle sales and more customers who come back.
HOW CMI WORKS
One Existing Campaign. One Added-Value Incentive. A Stronger Reason to Show Up.
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01
RUN THE MARKETING YOU ALREADY USE
Google, Facebook and Instagram, inventory ads, vehicle-detail pages, email, SMS, CRM and BDC follow-up, marketplace leads and dealership promotions.
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02
ADD A HIGH-VALUE CMI INCENTIVE
Connect the incentive to a meaningful customer action such as completing a test drive, purchasing a vehicle, returning for service or participating in a referral campaign.
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03
CMI SUPPLIES & FULFILLS THE INCENTIVE
Your dealership promotes the offer. CMI supplies the incentives and manages the redemption process, plus the tools to create and distribute them by email, SMS, landing page links, QR codes, PDFs, banners and pop-ups.
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04
GIVE THE SHOPPER ANOTHER REASON TO TAKE THE NEXT STEP
The vehicle, pricing and dealership experience remain the core value. The incentive makes the offer around the next action stronger.
AUTO DEALER VIDEO
See How Dealerships Can Use CMI From Lead to Delivery — And Beyond
See how incentives can be used to help drive test drives, strengthen vehicle-purchase offers, support service retention and create referral opportunities.
FROM ONLINE SHOPPER TO SHOWROOM
Give More Vehicle Shoppers a Reason to Get Behind the Wheel.
A shopper viewing your inventory online has plenty of ways to keep browsing. Give them another reason to stop scrolling and actually visit your dealership.
Schedule & Complete Your Test Drive
Receive a $200 Dining Certificate
No vehicle purchase necessary.
The vehicle and the test drive stay the same. CMI supplies and fulfills the incentive attached to the offer.
Same Vehicle. Same Test Drive. A Stronger Reason to Show Up.
FROM TEST DRIVE TO VEHICLE SALE
Get the Test Drive. Then Give Them Another Reason to Buy.
The test-drive incentive helps create a showroom opportunity. A higher-perceived-value incentive can then strengthen the actual vehicle-purchase offer.
Complete Your Test Drive
$200 Dining Certificate
Create a stronger reason to visit and get behind the wheel.
Purchase Your Vehicle
Vacation Certificate for Two
Includes two roundtrip airfares + hotel accommodations for two adults.
Add perceived value around completing the purchase.
One Incentive Gets Them Behind the Wheel. Another Helps Strengthen the Deal.
WHY THE OFFER MATTERS
Stop Making Every Deal About Another Price Cut.
- Reduce the selling price
- Give away additional margin
- Keep the conversation centered on price
- Make the next dealership easier to compare
- Keep the vehicle deal separate
- Add a high-perceived-value incentive around the purchase
- Give the customer another reason to move forward
- Create a more memorable delivery experience
Don’t Automatically Lower the Price. Strengthen the Offer Around the Vehicle.
INCENTIVES
Use the Right Incentive for the Right Dealership Goal
Different customer actions can call for different incentive types and values. CMI supplies and fulfills the incentives.
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Test Drive / Showroom Attendance
$200 Dining Certificate
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Completed Vehicle Purchase
Vacation Certificate for Two
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Service / Appreciation / Referral
Select an appropriate incentive for the campaign
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Smart Device Vouchers
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$100-$500 Dining Certificates
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Airfare Plus Hotel Stay Certificates
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Resort Stay Vouchers
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$100-$500 Hotel Savings Cards
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4 Night Cruise Certificates
4 WAYS TO USE CMI
Use Incentives Across Every Stage of the Customer Relationship
CMI isn’t only a lead-generation tool. Dealerships can use incentives to bring shoppers onto the lot, strengthen vehicle-purchase offers, keep customers connected through service and create more referral opportunities.
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Generate More Showroom & Test-Drive Opportunities
Add a high-value incentive to the inventory advertising and follow-up you already run so more shoppers actually visit the dealership.
Example
Complete Your Test Drive
+ Receive a $200 Dining Certificate
More Showroom Conversations
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Close More Vehicle Sales
Strengthen the purchase offer with a higher-perceived-value incentive instead of another price reduction.
Example
Purchase Your Vehicle
+ Receive a Vacation Certificate for Two
A Stronger Vehicle-Purchase Offer
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Increase Repeat Business
Use appreciation, service and reactivation campaigns to keep customers connected between vehicle purchases.
Example
Schedule Your Service Visit
+ Customer Appreciation Incentive
More Ongoing Customer Engagement
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Generate More Referrals
Make it easy and memorable for happy buyers to introduce the next customer to your dealership.
Example
Know Someone Shopping for Their Next Vehicle?
+ Referral Thank-You
More Customer Introductions
One Incentive Platform. Four Ways to Grow Your Dealership.
More test drives. More vehicle sales. More service visits. More referrals.
AFTER THE VEHICLE SALE
The Sale Should Be the Beginning of the Customer Relationship.
Delivery day is only one revenue event. Keep the dealership relationship active through service, maintenance, trade-in opportunities, the next vehicle and future referrals.
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01
Vehicle Sale / Delivery
Delivery day is one revenue event, not the whole relationship.
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02
First Service Visit
Getting the customer back for that first visit sets the pattern.
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03
Ongoing Maintenance & Service
Regular service keeps your dealership part of ownership.
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04
Trade-In Opportunity
Stay in front of customers as equity and needs change.
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05
Next Vehicle Purchase
The customer who never left is easier to sell again.
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06
Referral Opportunity
Long-term customers introduce the next buyer.
Service Keeps the Relationship Alive Between Vehicle Purchases.
TURN HAPPY BUYERS INTO ADVOCATES
Every Delivery Can Be the Beginning of Your Next Customer.
Your customer has the new vehicle. They’re excited, taking photos and telling friends and family. That is the moment to begin the next relationship.
Make referrals intentional instead of simply hoping satisfied customers remember to send someone your way.
Campaign Example
Know Someone Shopping for a Vehicle?
Referral Thank-You
PUT THE INCENTIVE INTO THE MARKETING YOU ALREADY USE
Promote and Deliver Incentives Across Your Existing Dealership Workflow
Your membership includes the delivery methods and campaign support to put an incentive in front of the right person at the right moment — inventory advertising, BDC follow-up, showroom visits, delivery, service and referral campaigns.
Distribution Built In
- Email incentive-enhanced campaigns to shoppers and customers from your own business address
- SMS/text delivery for appointment and test-drive follow-up
- Branded landing page links for test-drive and dealership campaigns
- QR codes for vehicle signage, showroom materials, direct mail, events and service-lane promotions
- Printable PDF certificates to present in person at the dealership
- Website banners, sticky bars and pop-ups on your inventory and offer pages
- Zapier and API connections to supported dealership marketing workflows
Campaign Support
- AI Marketing Consultant — campaign concepts for test drives, vehicle sales, service, reactivation and referrals
- AI Social Content Creator — dealership content with your incentive offers already integrated
- Ask AI — built-in guidance and recommendations inside your dashboard
You decide the messaging and the campaign. The tools simply make it faster to produce and distribute.
SOCIAL PROOF
Hear It From CMI Members
Real CMI clients describing how incentives changed their marketing results.
Testimonials are from existing CMI members across a range of industries.
Choose Your Plan
Choose flexible monthly billing or save with one annual payment and no setup fee.
Monthly Membership
LIMITED-TIME OFFER · SAVE $100 ON SETUP
- Regular price to start
- $298
- Limited-time savings
- -$100
- Due today
- $198
$198 Due Today
Then $99/month
Normally $199 setup + $99 first month = $298 to start. Limited time: start for $198.
- $198 due today
- $99/month afterward
- Flexible monthly billing
- Cancel future billing according to the membership terms
- 14-day money-back guarantee
Start Risk-Free — $198 Today
Protected by our 14-day money-back guarantee.
Annual Membership
BEST ANNUAL VALUESAVE $588 FIRST YEAR
- Regular first-year price
- $1,387
- Annual price today
- $799
- Save $588 first year
- $588
- Equivalent to
- $66.58/month
- Setup fee
- $199 waived
$799 for One Full Year
$799 due today
Pay $799 for one full year of CMI membership. The $199 setup fee is waived.
- $799 due today
- One full year of membership
- $199 setup fee waived
- Best annual value
- 14-day money-back guarantee
Start Risk-Free — $799 Today
Protected by our 14-day money-back guarantee.
Both Plans Include
- Unlimited incentive distribution
- Access to all six incentive categories
- AI Marketing Consultant
- Competitor Analysis
- Social campaign assets and promotional tools
- Landing Page Links and lead capture
- Native GoHighLevel App
- CMI AI Super Agent
- Email and SMS certificate delivery
- QR Code Certificates
- Printable PDF Certificates
- Website banners, pop-ups and sticky bars
- Zapier and API integration
- CMI mobile-app access
- Member support and onboarding resources
- One Account Can Be Used For Unlimited Brands (Great For Agencies)
- Unlimited Access To All Our Incentives In 6 Categories
- Send Unlimited Incentives From Your Own Business Email
- Send Unlimited Incentives By SMS/Text Message
- Automate Sending Unlimited Incentives Via Website Banners
- Automate Sending Unlimited Incentives Via Landing Pages
- Automate Sending Unlimited Incentives Via Website Sticky Bars
- Automate Sending Unlimited Incentives Via Website Pop Ups
- Automate Sending Unlimited Incentives Via Our API
- Automate Sending Unlimited Incentives Via QR Codes
- Automate Sending Unlimited Incentives Via Our Zapier App Integration
- Eye-Catching Promo Videos, Posters & Flyers To Help You Promote The Incentives To Your Audience
- AI Marketing Consultant — Strategy, CTAs, templates & promotional ideas
- Competitor Analysis AI — Deep research on your competition + strategies to win
- AI Social Content Creator — Content & Images With CMI Incentives Integrated
- Ask AI — 24/7 intelligent support, recommendations & guidance built into your dashboard
- 50% Commission Affiliate Program
Risk-Free 14-Day Money-Back Guarantee
CMI is a paid membership, not a free trial. Your 14-day money-back guarantee gives you time to explore the platform, review the available incentives and determine whether CMI is right for your business.
If you decide not to continue, cancel and request your refund within the 14-day guarantee period in accordance with the official terms.
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Activate Your Membership
Choose your plan, complete enrollment and begin using the CMI platform.
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Explore CMI for 14 Days
Review the incentives, distribution tools and campaign resources included with your membership.
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Cancel and Request a Refund
If CMI is not right for your business, cancel and submit your refund request within the 14-day guarantee period.
COMMON QUESTIONS
Questions Auto Dealers Ask
Still have a question about how incentives fit your dealership marketing?
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Yes. Many businesses attach a high-value incentive such as a $200 Dining Certificate to completing a specific action — for a dealership, that action is typically scheduling and completing a test drive, with no vehicle purchase necessary. Dealer and OEM advertising requirements can vary, so validate your exact campaign terms before launch.
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Yes. You decide which action each incentive is attached to, so the test-drive offer and the purchase offer can be two separate campaigns with different incentive values.
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Yes. A Vacation Certificate for Two — which includes two roundtrip airfares plus hotel accommodations for two adults — is commonly used to add perceived value around completing a purchase. Confirm your campaign structure against your dealer and OEM advertising requirements.
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No. Your membership includes unlimited access to the incentives in all six categories, so you can use them across your dealership campaigns.
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CMI does. CMI supplies the incentives and manages the redemption process with the recipient. Your dealership presents the offer and delivers the certificate.
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Yes. Incentives can be attached to service actions such as scheduling a first service visit, ongoing maintenance appointments, customer appreciation or reactivation campaigns.
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Yes. A referral thank-you incentive can be attached to customer introductions so referrals become an intentional campaign rather than something you hope happens.
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Yes. Your membership includes email and SMS delivery, along with branded landing page links, QR codes, printable PDF certificates, and website banners and pop-ups.
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Yes. CMI distribution actions can be connected to supported applications and automated workflows through Zapier and the API.
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Yes. You can run separate campaigns for sales, BDC, service and referral outreach, each with its own incentive and delivery method.
Dealer and OEM advertising and incentive requirements can vary. Validate your exact campaign terms before launch.
Give More Vehicle Shoppers a Reason to Get Behind the Wheel.
Strengthen your dealership marketing with high-value incentives that help move customers from online interest to test drives, vehicle sales, service and referrals.
Risk-Free 14-Day Money-Back Guarantee
