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Increase Your Website Conversion

Increase Your Website Conversion

Have you ever looked into your Google Analytics page and wondered: "my website traffic is good, but why are our conversion rates so low?". If you ever thought about it, this white paper is for you.

Traffic on your website is great, but if it's not converting on sales or lead generation, it can be useless.

We put together a list of easy fixes that you can put in place on your website and you will see results instantly.

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But first, let's keep everyone on the same page.

Do you know exactly what Conversion Rate means? Expressed in percentage, it is the portion of visitors who convert into an offer. They can convert on lead magnets, registrations, sales and more and with proper tracking, you will be able to measure results on every call to action of your website.

Knowing your conversion rate is key to developing your marketing strategy properly, helping you to discover areas that need to improve and avoid a plateau in sales and revenues.

Conversion rates vary by industry and where your ads are, so it is important to keep track of referring domains to be able to compare the conversion rates of each source and figure out which one is performing better for your business.

Tips to Increase the Conversion Rate on Your Website

First step you need to take to increase your conversion rate is think if you know what works for your targeted audience. Do you know what your prospective clients want, need and pain points? This exercise is very strategic to help you tailor the messages you want to use on your ads, and as consequence, bring them to your website.

Second step is to have a reality check on your website. Is it well written? Do you have a good design? What about your Call to Actions, are they effective?

And then, apply some of our following tips:

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01 Data Analytics

Do you already have Google Analytics set up? Check out the data for patterns that will help you to create the Conversion Rate Optimization (CRO) Strategy.

You will notice that you have better performance on some pages and worse performance on other pages. You need to come up with sticky content and keep people navigating through your website for as long as possible.

By analysing this data, you can optimize the pages that are not doing so well and improve their results.

02 Check out your design

Design matters and the trend seems to be minimalistic, clean and easy to navigate websites. According to Google, website visitors make their first impression of a site attractive within 1/20th of a second.

So the key message here is, simplify your design, and clear your message.

03 Add different Call to Action (CTA) buttons

Use tangible verbs on CTA's that urge visitors to take action. Using the word Yes before a verb also brings results with high psychological effectiveness, like: "Yes, I want my Incentive!".

CTA's can be placed on different points on the page. You can use a heat map to see where you have most engagement and place a CTA button there.

04 Use reviews and testimonials

Testimonials and reviews bring credibility and social proof for your business. Ask your clients for genuine feedback and place them on your website, landing pages and even on email opt in landing page.

05 Have a clear message about the benefits of your offer

Provide your visitors with clear information about your offer, value proposition and cost. Your prospects need to know exactly how your company will help them to solve their problems, so offer a clear and free to understand message.

Don't use jargons, technical or complex terms. Be simple, knowing that in this case, less is more.

06 Watch your headlines

Your headline is probably the most important element of your landing page. Study many possibilities before choosing the strongest one to use on your page. You won't regret it!

get offer

07 Offer Guarantees

Do you already have Google Analytics set up? Check out the data for patterns that will help you to create the Conversion Rate Optimization (CRO) Strategy.

You will notice that you have better performance on some pages and worse performance on other pages. You need to come up with sticky content and keep people navigating through your website for as long as possible.

By analysing this data, you can optimize the pages that are not doing so well and improve their results.

08 Publish Videos

Videos are great magnets for your website and can help to expand your audience by bringing new leads to the website.

They can be used in various forms such as explainers, screencasts, product videos, interviews, masterclasses and so on. Test different formats to see how your clients react.

Videos can humanize your brand and show that there is a real person behind the business.

09 Get your visitors excited

Use emotionally, attractive, fun language and offers, with amazing storytelling to get your visitors eager and excited to try your company.

10 Consistency

Make sure you have consistency on your ad campaign and the landing pages, making sure your customers will find exactly what they are looking for when they clicked on your ad...

11 Use directional tools

Get your customer's attention and point them to where you want on your website by using visual elements that will guide the eyes and navigation on your page. They have to be tasteful and modern, but they will work well to get your customer clicking on the form you need.

12 Create high converting forms

Although there is a common sense that less fields are better, you also need to think about the reality of your business. Use this moment to capture all relevant information that you need on a lead, and as a result, you will get high qualified leads instead of high volumes of leads that are not necessarily fit for your company.

Choose wisely what information you need and ask for it.

13 Optimize your Website

Improve the aspects of your website that contribute to traffic from SEO, Paid Search, Paid Social, Organic Search and other sources.

Create your content with good keywords, include meta tags, use semantically correct hierarchy and place your call to action points correctly.

14 Speed Up the Website

Did you know that 1second delay in page load can reduce your conversion by 7 percent?

We know that people multitask and they use multi tabs to surf the web. If your site is slow, they will probably leave. Test out the speed on your website by using many available tools online and if it is slow, invest in speeding up to improve your user experience.

offer

15 Offer Incentives

Offering incentives are highly recognized as lead magnets for conversion rates. They can come as a form of a discount code, a free ebook, a BOGO (buy one, get one), extension on subscription and many other possibilities.

Create your content with good keywords, include meta tags, use semantically correct hierarchy and place your call to action points correctly.

16 Marketing Incentives and Promotional Giveaways

Another high value added, high conversion tool that not everyone knows, is offer Marketing Incentives and Promotional Giveaways.

You can offer Incentives to your clients as a form of appreciation for their business, for buying a product, signing up for a mailing list, sweepstakes and many other great ideas.

Some real business applications are:

  • Offer a free smart device for clients who signed up for your newsletter
  • Offer a free vacation for clients who purchased your product or service
  • Offer a $100 dinner certificate for current clients who participated on a survey
  • Sign up for our newsletter for a chance to win a 5day cruise.
  • And so on…

Adding marketing incentives activate the reward psychology on your customer and they will want to engage with your company, improving conversion on your business.

When they get to a decision point, a differentiation that big can be a selling point to your business.

As priorities change, consumers may altogether eliminate purchases in certain categories, such as household services (cleaning, lawn care, snow removal), moving them from essentials, say, into expendables. Or they may substitute purchases in one category for purchases in another, perhaps swapping dining out (a treat) for cooking at home (an essential). And because most consumers become more price sensitive and less brand loyal during recessions, they can be expected to seek out favorite products and brands at reduced prices or settle for less-preferred alternatives.

Conclusion

By implementing some of those tips you will be able to see an increase of results and your conversion rates will have a boost.

To create a strategic marketing shift in place requires work and focus, but it pays off. Specially if you use tools like Creative Marketing Incentive Group, that not only gives you access to a number of really interesting and valuable incentive offers, but also helps you to create your campaigns by giving access to pre formatted ads made for any source you want to use.

Download Whitepaper PDF

Creative Marketing Incentives was created to solve that issue for you.

Aware that Promotional Contests and Giveaways are excellent tools that boost and convert sales, they created a program in which clients can have access to as many gift certificates as they wish, paying only a monthly fee.

“Imagine how many more leads you will build by adding one additional tagline to your existing advertising”

How many more valid referrals will you generate just by offering our airfare and accommodations package bound for Cancun, or Puerto Vallarta, Mexico?

Who Could Resist?

Boost their trust

Sound too good to be true?

Many years ago we might have agreed with you. But for the last fourteen years Creative Marketing Incentive Group, Inc. has contracted with world-leading hotel chains, cruise lines and travel companies to bring forth powerful incentives.

Enter To Win

We Help in booking otherwise unoccupied rooms. Which hotels and resorts schedule as future sales. Reward your clients and customers with exciting vacation offers, Jumpstart sales and leads, growing your business through CMI's incentives.

Creative Marketing Incentive Group, Inc. has developed a successful program, allowing our members printing rights to unlimited certificates for a simple $99 a month.

FOR $99/MTH YOU CAN ATTRACT MORE CUSTOMERS BY CREATING EXCITING PROMOTIONAL GIVEAWAYS WITH AN UNLIMITED AMOUNT GIFT CERTIFICATES REDEEMABLE FOR:

Enter To Win

The company now offers a free toolkit with customizable ads that you can simply include your logo and start promoting your giveaways. This toolkit is available for all customers and downloadable for free as you sign up.

There are many types of Marketing /assets to work with:

google ads
facebook
instagram
banners
printed postcards
magazine ads

PROMOTIONAL MARKETING MATERIALS TO HELP YOUPROMOTE THE INCENTIVES TO YOUR CUSTOMERS

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As leaders in this segment, we offer innovative and creative solutions focusing on long term relationships with our clients.

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14 Years in Business

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15.000 Clients Enrolled

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4 Million Certificates Distributed

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Hundreds of Thousands of Redemptions

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Top Notch Customer Service

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Licensed Seller of Travel CST #2091925

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