Travel membership consultation with a promotional vacation certificate

FOR VACATION CLUBS & TRAVEL CLUBS

Turn More Travel Interest Into Membership Conversations.

Pair a well-matched CMI incentive with the journey from travel inquiry to discovery meeting, membership decision, and ongoing member engagement—while the club's real value remains front and center.

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CMI supplies and fulfills the incentive. Your team owns the member relationship.

TRUSTED TRACK RECORD

An Established Incentive Provider Behind Every Membership Campaign

Your team explains the club and owns the relationship. CMI supplies the certificate and manages the incentive redemption experience.

  • 20+

    Years In Business

  • 18k

    Clients Enrolled

  • 13M+

    Certificates Distributed

  • 1M+

    Incentives Redeemed

  • 29M+

    In Savings For Redeemers

  • Thousands

    Of Satisfied Clients

THE REAL PROBLEM

Travel Interest Does Not Automatically Become a Membership Conversation.

A travel-minded prospect can respond, postpone the discovery meeting, or leave without a clear reason to revisit the club. Each stage needs its own next-step value.

  • 01

    Travel inquiries stay passive

    A prospect likes the destination story but has no clear reason to reserve time for a real membership conversation.

  • 02

    Discovery meetings are easy to miss

    The appointment competes with everyday priorities unless the invitation carries a meaningful reason to keep it.

  • 03

    Membership value gets reduced to price

    If ongoing club benefits are not landing, discounting can become the only lever in the conversation.

  • 04

    Members and lapsed prospects go quiet

    Without a fresh experience or reason to reconnect, valuable relationships can remain inactive.

CMI adds a separate experience around the customer journey while your team continues to explain the club's actual benefits, terms, and value.

HOW CMI WORKS

One Membership Moment. One Well-Matched Incentive. A More Memorable Experience.

Use CMI around the conversation your club already wants to create—from first inquiry through renewal and reactivation.

  1. CHOOSE THE MOMENT

    Start with travel inquiry, a discovery meeting, a membership decision, renewal, or a reactivation campaign.

  2. MATCH THE INCENTIVE

    Choose an experience that fits the audience, stage, campaign timing, and level of commitment.

  3. DISTRIBUTE THE CAMPAIGN

    Use your existing email, SMS, landing pages, QR codes, printable materials, and member communications.

  4. CMI HANDLES FULFILLMENT

    Your club presents the offer and continues the relationship. CMI manages certificate redemption and fulfillment.

BEFORE / AFTER THE OFFER

Same Discovery Meeting. A Stronger Reason to Attend.

BEFORE

Travel Club Discovery Invitation

  • The prospect is curious about better travel
  • The meeting asks for attention and time
  • The club benefits still need a real conversation

Relevant interest, but an easy appointment to postpone.

WITH CMI

Discovery Meeting + Suggested Experience

  • Add a $200 Hotel Savings Card to the completed meeting
  • Carry the offer through invitation and reminder messages
  • Keep the club's membership value and terms unchanged

Same club conversation. A more memorable reason to keep it.

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INCENTIVES

Use the Right Experience for the Right Member Moment

Build a varied progression from initial travel interest to membership and long-term engagement using the six established CMI incentive families.

  • CMI Smart Device Voucher artwork

    Smart Device Vouchers

  • CMI Dining Certificate artwork

    $100–$500 Dining Certificates

  • CMI Airfare Plus Hotel Stay certificate artwork

    Airfare Plus Hotel Stay Certificates

  • CMI Resort Stay Voucher artwork

    Resort Stay Vouchers

  • CMI Hotel Savings Card artwork

    $100–$500 Hotel Savings Cards

  • CMI 4 Night Cruise Certificate artwork

    4 Night Cruise Certificates

  • $100 Dining —

    Suggested for initial travel interest.

  • $200 Hotel Savings —

    Another approachable first-response option.

  • Airfare Plus Hotel —

    Suggested for a completed discovery meeting.

  • 4-Night Mexico Luxury Beach Resort Stay —

    Suggested around a membership decision.

  • Cruise Certificate —

    Suggested for renewal, appreciation, or reactivation.

These are suggested pairings, not fixed rules. Mix and match CMI incentives based on the audience, campaign, timing, and economics.

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4 WAYS TO USE CMI

Four Ways to Support the Travel Club Member Journey

Give each stage a distinct experience tied to the actual next step.

  1. 01

    CREATE INTEREST

    Turn passive travel curiosity into a response and a meaningful first conversation.

    Suggested pairing: $100 Dining Certificate or $200 Hotel Savings Card.

  2. 02

    ENCOURAGE DISCOVERY

    Give a scheduled prospect a memorable reason to complete the club discovery meeting.

    Suggested pairing: Airfare Plus Hotel Stay Certificate.

  3. 03

    ADD MEMBERSHIP VALUE

    Support the membership decision with an experience that complements the club's real benefits.

    Suggested pairing: 4-Night Mexico Luxury Beach Resort Stay.

  4. 04

    RENEW OR REACTIVATE

    Bring a member or lapsed prospect back into a relevant club conversation.

    Suggested pairing: 4 Night Cruise Certificate.

Suggested pairings can be mixed and matched to fit the member audience, campaign, timing, and economics.

CMI TOOLS FOR YOUR TEAM

Build and Distribute Campaigns Across the Membership Journey

Create separate inquiry, discovery, membership, and re-engagement campaigns, then deliver them through the channels your team already uses.

Campaign Distribution

Use email, SMS, landing links, QR codes, printable materials, and website placements for each prospect or member audience.

CMI Supply and Fulfillment

Your club creates the campaign and owns the conversation. CMI supplies the certificates and handles redemption and fulfillment.

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ADDED VALUE

Add an Experience Without Replacing the Membership Story

The club's actual travel benefits, membership terms, and ongoing value remain central. The CMI incentive supports the next step as a separate experience.

ORDINARY APPROACH
  • A discount can narrow the conversation to price.
  • A generic giveaway may not fit the member journey.
  • Travel interest alone may not create a discovery conversation.
ADD VALUE WITH CMI
  • Explain the club's actual benefits and membership terms clearly.
  • Use the incentive to support a genuine next step.
  • Match different experiences to inquiry, membership, and re-engagement.
  • Let CMI fulfill the certificate while your team owns the member relationship.
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CUSTOMER STORIES

Real Businesses. Real CMI Experiences.

Watch CMI customers share how they use high-value incentives to strengthen their offers, engage customers and grow their businesses.

SEE THE CMI OPTIONS

Find the CMI Option for Your Membership Marketing

Preview the available CMI approaches and choose the membership option that supports your prospect and member campaigns.

Preview CMI Options

COMMON QUESTIONS

Questions Vacation and Travel Clubs Ask

Talk through the member moment, incentive pairing, campaign delivery, and fulfillment with a strategist.

Speak To A Strategist

  • This page focuses on travel club membership conversations, ongoing member value, renewal, and reactivation—not real-estate or vacation ownership.

Turn Travel Interest Into a More Memorable Member Journey

Choose the membership moment, match the experience, and let CMI supply and fulfill the incentive behind your campaign.

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SUPPORT