Outbound sales conversation featuring a promotional vacation certificate

FOR OUTBOUND SALES & TELEMARKETING TEAMS

Give Prospects a Better Reason to Take the Next Call.

Add a CMI incentive to the moments between outreach, a receptive conversation, a booked and held appointment, purchase, and customer reactivation—without turning the campaign into a price cut.

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CMI supplies and fulfills the prospect or customer incentive. Your sales team owns the conversation.

TRUSTED TRACK RECORD

An Established Incentive Provider Behind Every Prospect Campaign

Your team handles the outreach, appointment, and sale. CMI supplies the certificate and manages redemption and fulfillment for the prospect or customer.

  • 20+

    Years In Business

  • 18k

    Clients Enrolled

  • 13M+

    Certificates Distributed

  • 1M+

    Incentives Redeemed

  • 29M+

    In Savings For Redeemers

  • Thousands

    Of Satisfied Clients

THE REAL PROBLEM

A Live Conversation Still Needs a Strong Reason to Continue.

Outbound teams can spend real effort reaching the right person, only to lose momentum at the booking, attendance, purchase, or reactivation stage.

  • 01

    The opening offer sounds interchangeable

    A prospect hears another request for time without a distinct reason to stay in the conversation.

  • 02

    Booked appointments are not held appointments

    The setter earns a calendar slot, but the prospect can still miss it when nothing makes that next step memorable.

  • 03

    The close becomes a discount discussion

    When the core offer needs another value lever, price reduction can become the default move.

  • 04

    Past customers are difficult to reactivate

    A generic check-in can feel routine and gives the customer little reason to reopen the conversation.

CMI adds a concrete prospect or customer benefit to the next step while your team keeps control of the message, appointment, and sale.

HOW CMI WORKS

One Sales Moment. One Well-Matched Incentive. A Stronger Next Step.

CMI fits around the campaigns and conversations your team already runs. It does not replace your outreach tools, lists, or sales process.

  1. CHOOSE THE MOMENT

    Start with a live conversation, booked appointment, completed meeting, purchase, or prior-customer reactivation.

  2. MATCH THE INCENTIVE

    Choose an experience that fits the prospect, customer, campaign timing, and size of the requested commitment.

  3. USE YOUR EXISTING CHANNELS

    Carry the offer through your current calls, email, SMS, landing pages, QR codes, and appointment reminders.

  4. CMI HANDLES FULFILLMENT

    Your team presents the offer and owns the relationship. CMI manages certificate redemption and fulfillment.

BEFORE / AFTER THE OFFER

Same Appointment Ask. A More Memorable Reason to Keep It.

BEFORE

Book a Consultation

  • The rep explains the value of the meeting
  • The prospect agrees to reserve time
  • The calendar invitation competes with everything else

A booked slot that can still disappear.

WITH CMI

Completed Appointment + Suggested Experience

  • Pair a $100 Dining Certificate with the kept appointment
  • Repeat the offer in confirmation and reminder messages
  • Keep the product, service, and sales conversation unchanged

Same appointment. A clearer reason to be there.

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INCENTIVES

Match the Experience to the Prospect or Customer Moment

Use the six established CMI incentive families to build a progression from first response through customer reactivation.

  • CMI Smart Device Voucher artwork

    Smart Device Vouchers

  • CMI Dining Certificate artwork

    $100–$500 Dining Certificates

  • CMI Airfare Plus Hotel Stay certificate artwork

    Airfare Plus Hotel Stay Certificates

  • CMI Resort Stay Voucher artwork

    Resort Stay Vouchers

  • CMI Hotel Savings Card artwork

    $100–$500 Hotel Savings Cards

  • CMI 4 Night Cruise Certificate artwork

    4 Night Cruise Certificates

  • $100 Dining —

    Suggested for opening a receptive prospect conversation.

  • $200 Hotel Savings —

    Suggested for a kept appointment.

  • Airfare Plus Hotel —

    Suggested added value at purchase.

  • Resort Stay Voucher —

    Another higher-perceived-value purchase option.

  • Cruise Certificate —

    Suggested for a relevant prior-customer reactivation campaign.

These are suggested pairings, not fixed rules. Mix and match CMI incentives to fit the prospect, customer, campaign, timing, and economics.

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4 WAYS TO USE CMI

Four Ways to Strengthen the Outbound Customer Journey

Direct each experience to the prospect or customer—not to employee recognition or sales contests.

  1. 01

    CONNECT

    Give the right prospect a concrete reason to remain in the conversation and consider the next step.

    Suggested pairing: $100 Dining Certificate.

  2. 02

    ENCOURAGE ATTENDANCE

    Carry a memorable benefit from booking through appointment reminders and completion.

    Suggested pairing: $200 Hotel Savings Card.

  3. 03

    ADD PURCHASE VALUE

    Strengthen the offer without automatically reducing the core product or service price.

    Suggested pairing: Airfare Plus Hotel Stay Certificate.

  4. 04

    REACTIVATE

    Give a prior customer a fresh reason to revisit a relevant product, service, or conversation.

    Suggested pairing: 4 Night Cruise Certificate.

Suggested pairings can be mixed and matched based on the audience, campaign, timing, and economics.

CMI TOOLS FOR YOUR TEAM

Add the Offer to the Channels Your Sales Team Already Uses

Create separate response, appointment, purchase, and reactivation campaigns, then distribute them through your established customer communications.

Campaign Distribution

Use email, SMS, landing links, QR codes, printable materials, and website placements alongside your existing sales process.

Incentive Supply and Fulfillment

Your organization creates the campaign and manages outreach. CMI supplies the certificates and handles redemption and fulfillment.

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ADDED VALUE

Give the Customer More Value Without Defaulting to a Discount

Keep the real product, service, appointment, and purchase decision central. The CMI incentive remains a separate customer experience.

ORDINARY APPROACH
  • A generic appointment request can be easy to ignore.
  • A price concession can weaken the core offer.
  • A staff reward does not influence the prospect's next step.
ADD VALUE WITH CMI
  • Direct the benefit to the prospect or customer.
  • Match the experience to a real conversation, appointment, purchase, or reactivation moment.
  • Keep the product or service value central.
  • Let CMI handle certificate redemption and fulfillment.
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CUSTOMER STORIES

Real Businesses. Real CMI Experiences.

Watch CMI customers share how they use high-value incentives to strengthen their offers, engage customers and grow their businesses.

SEE THE CMI OPTIONS

Find the CMI Option for Your Outbound Campaigns

Preview the available CMI approaches and choose the membership option that supports the prospect and customer campaigns your team wants to run.

Preview CMI Options

COMMON QUESTIONS

Questions Outbound Sales Teams Ask

Talk through the prospect moment, incentive pairing, campaign delivery, and fulfillment with a strategist.

Speak To A Strategist

  • The incentive is directed to the prospect or customer as part of your external marketing—not to the sales representative or appointment setter.

Give Every Customer Conversation a More Memorable Next Step

Choose the prospect or customer moment, match the experience, and let CMI supply and fulfill the incentive behind your campaign.

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