Resort Preview Invitation
- The destination creates initial curiosity
- The household is asked to reserve meaningful time
- Another reminder may not be enough to protect attendance
The preview has value, but the next step is easy to postpone.
FOR TIMESHARE & VACATION OWNERSHIP OPERATORS
Turn More Prospects Into Tours. More Tours Into Owners.
Add a well-matched CMI incentive to the moments between qualified interest, a scheduled preview, an attended presentation, and long-term owner engagement—while your ownership experience stays at the center.
CMI supplies and fulfills the incentive. Your team owns the prospect and owner relationship.
TRUSTED TRACK RECORD
An Established Incentive Provider Behind Every Preview Campaign
Your sales and marketing teams shape the invitation and lead the preview. CMI supplies the certificate and manages the redemption experience.
-
20+
Years In Business
-
18k
Clients Enrolled
-
13M+
Certificates Distributed
-
1M+
Incentives Redeemed
-
29M+
In Savings For Redeemers
-
Thousands
Of Satisfied Clients
THE REAL PROBLEM
A Qualified Inquiry Has Value Only When the Prospect Keeps Moving.
Vacation ownership is a sequence of decisions. Interest can stall before scheduling, a scheduled household can miss the preview, and an attended presentation can still become a price-only conversation.
-
01
Interest never becomes a scheduled preview
A household responds to the resort experience but has no memorable reason to choose a date and continue the conversation.
-
02
Scheduled previews become empty chairs
Marketing and sales capacity are committed before the household arrives, so a no-show wastes a real opportunity.
-
03
The ownership conversation drifts toward price
When the presentation needs another value lever, discounting can overshadow the ownership experience itself.
-
04
Past guests and owners lose touch
Without a relevant appreciation or re-engagement moment, a valuable existing relationship can quietly go dormant.
CMI gives each stage a distinct, tangible reason to continue—without changing the ownership product or replacing the preview conversation.
HOW CMI WORKS
One Prospect Moment. One Well-Matched Incentive. A More Memorable Next Step.
Place the incentive around the existing journey, from first inquiry through owner re-engagement. Your team presents ownership; CMI supports the campaign and fulfills the experience.
-
CHOOSE THE MOMENT
Start with qualified inquiry, preview scheduling, completed attendance, an ownership decision, or owner re-engagement.
-
MATCH THE INCENTIVE
Choose an experience with perceived value appropriate to the audience and the size of the next step.
-
PROMOTE THROUGH YOUR CHANNELS
Use your existing email, text, landing pages, QR codes, print pieces, and preview confirmations.
-
CMI HANDLES FULFILLMENT
Your team delivers the offer and continues the relationship. CMI manages certificate redemption and fulfillment.
BEFORE / AFTER THE OFFER
Same Resort Preview. A Clearer Reason to Attend.
Preview Invitation + Matched Experience
- Add a $200 Hotel Savings Card to the completed-preview moment
- Carry the same offer through confirmation and reminder messages
- Keep the ownership presentation and resort experience unchanged
Same preview. A more memorable reason to keep the appointment.
INCENTIVES
Match the Experience to the Ownership Journey
Use the established CMI incentive families to create a varied progression from first response through owner appreciation.
-
Smart Device Vouchers
-
$100–$500 Dining Certificates
-
Airfare Plus Hotel Stay Certificates
-
Resort Stay Vouchers
-
$100–$500 Hotel Savings Cards
-
4 Night Cruise Certificates
-
$100 Dining —
Suggested for qualified inquiry and initial response.
-
$200 Hotel Savings —
Another approachable option for early tour interest.
-
Airfare Plus Hotel —
Suggested for completing a scheduled preview.
-
7-Night Resort Stay —
Suggested added value around an ownership decision.
-
Cruise Certificate —
Suggested for a relevant past-guest or owner re-engagement moment.
These are suggested pairings, not fixed rules. Mix and match CMI incentives to fit your audience, campaign, timing, and economics.
4 WAYS TO USE CMI
Four Ways to Support the Vacation Ownership Journey
Use a distinct experience at each stage rather than repeating one offer everywhere.
-
01
ATTRACT
Give a qualified resort prospect a clearer reason to respond and choose a preview date.
Suggested pairing: $100 Dining Certificate or $200 Hotel Savings Card.
-
02
ENCOURAGE ATTENDANCE
Carry a meaningful experience through the invitation, confirmation, and completed-preview moment.
Suggested pairing: Airfare Plus Hotel Stay Certificate.
-
03
SUPPORT THE DECISION
Add perceived value around the ownership experience without turning the presentation into a price cut.
Suggested pairing: 7-Night Resort Stay Voucher.
-
04
RECONNECT
Give a past guest or owner a fresh reason to engage with a relevant invitation or appreciation campaign.
Suggested pairing: 4 Night Cruise Certificate.
Suggested pairings can be mixed and matched to fit the household, campaign, timing, and economics.
CMI TOOLS FOR YOUR TEAM
Build and Distribute Distinct Campaigns for Every Preview Stage
Create separate inquiry, attendance, ownership, and re-engagement campaigns, then put each offer into the channels your resort team already uses.
Campaign Distribution
Use email, SMS, landing links, QR codes, printable materials, and website placements across prospect and owner touchpoints.
Certificate Supply and Fulfillment
Your team creates the campaign and leads the relationship. CMI supplies the certificate and manages redemption and fulfillment.
ADDED VALUE
Strengthen the Experience Without Discounting Ownership
Keep the resort, usage experience, ownership details, and sales conversation central. The incentive is a separate value layer around the next step.
- Price concessions can pull attention away from the ownership experience.
- A generic giveaway may feel disconnected from the prospect journey.
- One repeated offer does not fit every stage.
- Keep the ownership product and preview conversation central.
- Match the incentive to a genuine prospect or owner moment.
- Use different experiences as the commitment grows.
- Let CMI supply and fulfill the certificate while your team owns the relationship.
CUSTOMER STORIES
Real Businesses. Real CMI Experiences.
Watch CMI customers share how they use high-value incentives to strengthen their offers, engage customers and grow their businesses.
SEE THE CMI OPTIONS
Find the CMI Option for Your Ownership Marketing
Preview the available CMI approaches and choose the membership option that supports the campaigns your team wants to run.
Preview CMI OptionsCOMMON QUESTIONS
Questions Vacation Ownership Teams Ask
Talk through the prospect moment, incentive pairing, campaign delivery, and fulfillment with a strategist.
-
CMI can support qualified inquiry, preview scheduling, completed attendance, ownership added value, and owner re-engagement. Your team chooses the moment that fits its campaign.
-
Yes. The pairings shown are suggestions. Mix and match CMI incentives based on the audience, campaign, timing, and economics.
-
No. The resort experience, ownership details, and your sales conversation remain central. The incentive adds a separate reason to take or remember the next step.
-
Use email, SMS, landing links, QR codes, printable materials, and website placements within the prospect and owner campaigns you already run.
-
CMI supplies the certificates and manages redemption and fulfillment. Your team presents the offer and owns the prospect or owner relationship.
-
Yes. A relevant experience can be paired with an owner appreciation, past-guest, or re-engagement campaign when that moment fits your strategy.
Give Every Ownership Stage a More Memorable Next Step
Choose the prospect or owner moment, match the experience, and let CMI supply and fulfill the incentive behind your campaign.
