CMI-Creative Marketing Incentives

How To Use Cmi Certificates

Businesses deploy CMI certificates as a marketing tool to
achieve success in a Variety of ways :

Mortgage Industry

Lead generator
Referral gift
Convert prospects to clients
Urge prospects to send back a questionnaire or to call for more info.
Gift for re-financing a mortgage
Generate referrals from your network of business colleagues,
such as realtors, builders, and financial planners.
Keep tabs on your clientele, friends and professional contacts
with a valuable offer, secured through very little overhead.
Project an image with marketing material that increases
professional credibility while setting you above the competition.

Realtors

Lead generator
Referral gift
Convert prospects to clients
Urge prospects to send back a questionnaire or to call for more info.
Give them as a gift to welcome a client into their new home.

Insurance Companies

Lead generator
Referral gift
Gift for a new policy
Reward for keeping an appointment with sales a rep
Urge prospects to send back a questionnaire or to call for more info.

Telemarketers

Lead generator
Referral gift
Incentive to fill out questionnaire
Gift with purchase
Contest prizes
Special promotion giveaways
A "Thank You"following a presentation

Sales closing tool

Benefit for scheduling an appointment

Network Marketing Companies (MLM)

Bonus for signing up as a distributor
Reward to people who book a home party
Gift to those who bring a guest referral to a home party or meeting.
Gratuity to those who buy products or sign up for "auto-ship."
Special promotion giveaways
Prize for drawings at home parties or meetings

Bulk Mailers and Mass Mailers

Urge prospects to send back a questionnaire or to call for more info.
Add some excitement to purchasing your products and services.

Car Dealerships

Create more showroom traffic
Sell upgrades and warranty packages
Close sales
Generate repeat business
Referral gift
Bonus for taking a test drive

Banks

Attract new depositors
Boost loan activity
Up-sell accounts and policies
Close the deal for banks, mortgage companies, and insurance firms.
Customer loyalty reward

Trade Show Companies and/or Companies That Go To Trade Shows

Booth drawing
Encouragement to fill out questionnaire or to call for more info
Sales closing tool
Boost purchases with certificates as your special gift

Media Companies

Increase advertising revenue
Sell new subscriptions
Attract listeners
Pump up sales for newspapers, radio stations, cable companies, magazines, and internet service providers.

Newsletter and eZine Owners

Gift with ad purchase
Incentive to sign up for eZine
Incentive to sign up for newsletter

EBay Sellers

Feature them as an added attraction with each auction.
Customers who buy more than 1 item receive a free getaway.
Customers who "Buy it now," can live it up on a free vacation.
An enticing "thanks" to clients who purchase your business products and services.

Travel Agencies

Referral gift
Enticement for booking a flight
Gift for booking a cruise
Special promotion giveaway

Retailers and Manufacturers

Super-size floor traffic
Spur in-store spending
Anniversary sales event
Customer loyalty award
Extended warranty sales
Gift For Purchase

Construction Companies

Lead generator
Referral gift
Urge prospects to send back questionnaire or to call for more info.
Entice customers to accept an appointment for a bid.

Doctors, Dentists, Chiropractors

Referral gift
Client loyalty award

Clubs and Associations

Refer a friend
Increase memberships
Renewal bonus
Member benefit

Service Providers

Gift when upgrading service
Gift for completing survey
Gift for new clients

Door-to-Door Companies

Gift with purchase
Sales closing tool
Referral Gift

Not-For-Profit Organizations

Give as a gift for donations.

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