Insurance agent reviewing a free quote with prospective clients alongside a dining certificate offer

FOR INSURANCE AGENTS & AGENCIES

Give More Insurance Shoppers a Reason to Request Your Quote.

Use high-value incentives to strengthen your quote campaigns, give prospects another reason to respond, and create more opportunities for new clients, renewals, cross-sell and referrals.

TRUSTED TRACK RECORD

Two Decades of Incentive Fulfillment Behind Every Offer Your Agency Presents

Your agency presents the offer while CMI supplies and fulfills the incentive.

  • 20+

    Years In Business

  • 18k

    Clients Enrolled

  • 13M+

    Certificates Distributed

  • 1M+

    Incentives Redeemed

  • 29M+

    In Savings For Redeemers

  • Thousands

    Of Satisfied Clients

An established incentive provider with more than two decades supplying and fulfilling promotional incentives for businesses.

THE REAL PROBLEM

You’re Not the Only Agent Calling That Lead.

Insurance shoppers are comparing multiple quotes, direct carriers, online options and often several agents at the same time. A lead only matters if you can turn it into a real conversation.

  • You paid for the lead — so did someone else

    Shared insurance leads may be worked by multiple agents at the same time.

  • They want the price before the conversation

    Quote shoppers often compare premiums before they understand coverage, service or the value of the agency relationship.

  • You quoted them — then they disappeared

    Time spent collecting information and preparing a quote does not guarantee a policy.

  • You can’t control the carrier’s rate

    When several quotes look similar, your agency needs another way to create differentiation.

  • You won the client — then they shopped again at renewal

    Winning the first policy does not automatically create retention.

The problem isn’t simply generating more insurance leads. It’s getting the shopper to choose your conversation, your agency and eventually stay with you.

HOW CMI WORKS

One Quote Campaign. One Added-Value Incentive. A Stronger Reason to Respond.

  1. 01

    RUN YOUR EXISTING INSURANCE MARKETING

    Google, Facebook and Instagram, website quote forms, purchased leads, CRM, email, SMS, community campaigns and referral campaigns.

  2. 02

    ADD A HIGH-VALUE CMI INCENTIVE

    Attach it to an appropriate meaningful action such as completing a quote request, attending a coverage review, participating in an approved agency campaign, or client appreciation.

  3. 03

    CMI SUPPLIES AND FULFILLS THE INCENTIVE

    CMI supplies the incentives and manages the redemption process, and gives you the tools to create and distribute them by email, SMS, landing page links, QR codes, PDFs, banners and pop-ups.

  4. 04

    GIVE THE SHOPPER ANOTHER REASON TO RESPOND

    Coverage expertise, service and trust remain the core value. The incentive strengthens the offer around the next action.

INSURANCE AGENT VIDEO

See How Insurance Agents Can Use CMI

See how insurance agencies can use incentives around quote generation, coverage reviews, client appreciation, retention, cross-sell and referrals.

WHY THE QUOTE OFFER MATTERS

Same Insurance Quote. A Stronger Reason to Request It.

Every agency can say “Get a Free Quote.” CMI gives you another way to make that quote offer more noticeable and more compelling.

BEFORE

Get Your Free Insurance Quote

  • The same offer every other agency is running
  • Nothing extra to prompt the shopper to respond
  • Fewer quote conversations to work with
AFTER

Get Your Free Insurance Quote

Receive a $100 Dining Certificate

No Purchase Necessary

The coverage conversation stays the same. CMI supplies and fulfills the incentive attached to the quote offer.

Same Coverage Conversation. A Stronger Reason to Respond.

THE SHARED-LEAD PROBLEM

When Multiple Agents Are Calling the Same Prospect, Your Offer Matters.

One quote request can put the same insurance shopper in front of multiple agencies. If everybody is calling with the same message, the agency needs another reason to stand out.

  1. 01

    One Shopper

    A single household starts looking for auto, home or renters coverage.

  2. 02

    One Quote Request

    They submit one form — which can be distributed to several agencies.

  3. 03

    Multiple Agents Reach Out

    Calls, texts and emails arrive from competing agents with nearly identical messages.

  4. 04

    A Stronger Quote Offer

    An added-value incentive gives your agency another way to stand out in that crowd.

INCENTIVES

Use the Right Incentive for the Right Insurance Conversation

Different quote, review, appreciation, renewal and referral campaigns can use different incentive types and values. CMI supplies and fulfills the incentives.

  • Smart Device Vouchers incentive certificate artwork

    Smart Device Vouchers

  • $100-$500 Dining Certificates incentive certificate artwork

    $100-$500 Dining Certificates

  • Airfare Plus Hotel Stay Certificates incentive certificate artwork

    Airfare Plus Hotel Stay Certificates

  • Resort Stay Vouchers incentive certificate artwork

    Resort Stay Vouchers

  • $100-$500 Hotel Savings Cards incentive certificate artwork

    $100-$500 Hotel Savings Cards

  • 4 Night Cruise Certificates incentive certificate artwork

    4 Night Cruise Certificates

4 WAYS TO USE CMI

Use Incentives Across Every Stage of the Client Relationship.

CMI isn’t only a quote-generation tool. Insurance agencies can use incentives to generate quote leads, create stronger new-client experiences, improve retention and create more referral opportunities.

  • Generate More Quote Leads

    Add a high-value incentive to the quote marketing you already run so insurance shoppers have a stronger reason to submit their information.

    Example

    Request Your Free Quote

    + Receive a $100 Dining Certificate

    More Quote Conversations

  • Win More New Clients

    Use added value around the quote and agency experience where permitted, so the shopper has another reason to choose your agency.

    Example

    Complete Your Coverage Review

    + Receive a Welcome Incentive

    More New Client Relationships

  • Increase Repeat / Retention

    Give clients reasons to stay engaged with your agency between policy transactions and before renewal becomes the only conversation.

    Example

    Schedule Your Annual Coverage Review

    + Client Appreciation Incentive

    More Renewal & Cross-Sell Conversations

  • Generate More Referrals

    Make it easy and memorable for satisfied clients to introduce the next household to your agency.

    Example

    Know Someone Who Needs an Insurance Review?

    + Referral Thank-You

    More Client Introductions

One Incentive Platform. Four Ways to Grow Your Agency.

Generate quote leads. Win new clients. Improve retention. Drive referrals.

CLIENT LIFETIME VALUE

Don’t Stop at One Policy. Grow the Relationship.

The first policy can be the beginning of a broader household relationship built around appropriate coverage, proactive reviews and long-term service.

  1. 01

    Auto Policy

    The first policy often starts the household relationship.

  2. 02

    Home / Renters

    A review can identify other appropriate household coverage.

  3. 03

    Umbrella / Other Appropriate Coverage

    Additional coverage is discussed only where it genuinely fits the client's needs.

  4. 04

    Annual Reviews

    Proactive reviews keep coverage current as the household changes.

  5. 05

    Renewals & Referrals

    A well-served household is more likely to stay and to introduce others.

Winning the Client Once Doesn’t Mean You Keep Them.

Rate increases, changing needs and competing quotes can put every renewal back in play. Give clients more reasons to stay connected with your agency before renewal becomes the only conversation.

  • Annual Coverage Reviews

    Create another reason to proactively review coverage and client needs.

  • Renewal Appreciation

    Use client appreciation to reinforce the agency relationship.

  • Cross-Sell / Household Reviews

    Identify appropriate additional coverage opportunities without forcing unnecessary products.

  • Client Anniversaries

    Stay in front of clients between policy transactions.

  • Reactivation

    Reconnect with former or inactive clients when appropriate.

CMI TOOLS FOR YOUR AGENCY

Promote and Deliver Incentives Through the Marketing Your Agency Already Uses

Your membership includes the delivery methods and campaign support to put an incentive in front of the right person at the right moment — quote generation, lead follow-up, annual reviews, renewal, client appreciation, reactivation and referral campaigns.

Distribution Built In

  • Email incentives to quote leads and follow-up sequences from your own business address
  • SMS/text delivery for fast follow-up after a quote request
  • Branded landing page links for quote forms and coverage-review sign-ups
  • QR codes for mailers, community events, office signage and renewal packets
  • Printable PDF certificates to hand out in the office or include with policy documents
  • Website banners, sticky bars and pop-ups on your quote pages
  • Zapier and API connections to your agency CRM and lead sources

Campaign Support

  • AI Marketing Consultant — quote campaigns, annual-review outreach, renewal and reactivation ideas
  • AI Social Content Creator — local agency content with your incentive offers already integrated
  • Ask AI — built-in guidance and recommendations inside your dashboard

You decide the messaging and the campaign. The tools simply make it faster to produce and distribute.

SOCIAL PROOF

Hear It From CMI Members

Real CMI clients describing how incentives changed their marketing results.

Testimonials are from existing CMI members across a range of industries.

Choose Your Plan

Choose flexible monthly billing or save with one annual payment and no setup fee.

Monthly Membership

LIMITED-TIME OFFER · SAVE $199 ON SETUP
Regular price to start
$298
Limited-time savings - NO SET UP FEE
-$199
Due today
$99

$99 Due Today

Then $99/month

Normally $199 setup + $99 first month = $298 to start. Limited time: start for $99.

  • $99 due today
  • $99/month afterward
  • Flexible monthly billing
  • Cancel future billing according to the membership terms
  • 14-day money-back guarantee
Start Risk-Free

Protected by our 14-day money-back guarantee.

Watch the Instant Demo Speak With an Incentive Strategist

Annual Membership

BEST ANNUAL VALUESAVE $588 FIRST YEAR
Regular first-year price
$1,387
Annual price today
$799
Save $588 first year
$588
Equivalent to
$66.58/month
Setup fee
$199 waived

$799 for One Full Year

$799 due today

Pay $799 for one full year of CMI membership. The $199 setup fee is waived.

  • $799 due today
  • One full year of membership
  • $199 setup fee waived
  • Best annual value
  • 14-day money-back guarantee

Both Plans Include

  • Unlimited incentive distribution
  • Access to all six incentive categories
  • AI Marketing Consultant
  • Competitor Analysis
  • Social campaign assets and promotional tools
  • Landing Page Links and lead capture
  • Native GoHighLevel App
  • CMI AI Super Agent
  • Email and SMS certificate delivery
  • QR Code Certificates
  • Printable PDF Certificates
  • Website banners, pop-ups and sticky bars
  • Zapier and API integration
  • CMI mobile-app access
  • Member support and onboarding resources

Risk-Free 14-Day Money-Back Guarantee

CMI is a paid membership, not a free trial. Your 14-day money-back guarantee gives you time to explore the platform, review the available incentives and determine whether CMI is right for your business.

If you decide not to continue, cancel and request your refund within the 14-day guarantee period in accordance with the official terms.

  1. Activate Your Membership

    Choose your plan, complete enrollment and begin using the CMI platform.

  2. Explore CMI for 14 Days

    Review the incentives, distribution tools and campaign resources included with your membership.

  3. Cancel and Request a Refund

    If CMI is not right for your business, cancel and submit your refund request within the 14-day guarantee period.

View Guarantee Terms

COMMON QUESTIONS

Questions Insurance Agents Ask

Still have a question about how incentives fit your quote and retention marketing?

Speak With an Incentive Strategist

  • Many agencies attach a high-value incentive such as a $100 Dining Certificate to completing a quote request, with no purchase necessary. Insurance marketing, inducement and rebating rules vary by state and carrier, so review your exact campaign with your compliance, legal and carrier requirements before launch.

Insurance incentive, inducement, rebating and referral rules can vary by state and carrier. Review your campaign with your compliance, legal and carrier requirements before launch.

Give Insurance Shoppers Another Reason to Request Your Quote.

Strengthen your quote marketing with high-value incentives while keeping coverage expertise, service and trust at the center of the relationship.

Risk-Free 14-Day Money-Back Guarantee

SUPPORT