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FOR TIMESHARE & VACATION OWNERSHIP OPERATORS
Turn More Prospects Into Tours. More Tours Into Owners.
Use high-perceived-value incentives to generate qualified interest, increase completed presentation attendance, strengthen the ownership offer, and activate your existing owner base.
CMI supplies and fulfills the incentive — your sales floor stays focused on the tour.
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20+
Years In Business
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18k
Clients Enrolled
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13M+
Certificates Distributed
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1M+
Incentives Redeemed
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29M+
In Savings For Redeemers
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Thousands
Of Satisfied Clients
WHERE THE REVENUE LEAKS
More Leads Don't Matter If the Tour Never Happens.
Marketing is measured in names. The business is paid on completed presentations and closed ownership. Between those two numbers sit four separate places where money quietly disappears every single day.
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Stage 1 · Response
The promotion works. The tour never gets booked.
A qualified household raises a hand, then stalls at the scheduling call. Interest existed. A reason to commit to a date did not.
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Stage 2 · Show
The tour is on the board. The household never arrives.
Acquisition spend is already committed and a presenter is already staffed. A no-show consumes both and returns nothing.
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Stage 3 · Close
They sat through the presentation and still walked.
The product was understood. The value case did not clear the price objection, and the only remaining lever was discounting the ownership itself.
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Stage 4 · Owner base
The owner list sits idle between exit surveys.
Owners who already love the product are rarely re-engaged in a structured way for upgrades, additional product or referrals.
Each of those four moments is a separate economic event — and each one can be influenced with an added reason to act, without changing the ownership product or the price of it.
THE VACATION OWNERSHIP JOURNEY
Optimize the Journey From Lead → Show → Sale.
The economics of this business are not one conversion. They are five. An incentive can be introduced at any point where a household needs one more reason to take the next step.
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Qualified Prospect
Household responds to the promotion.
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Scheduled Tour
A date and time is on the board.
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Revenue moment
Attended Presentation
The household is in the chair.
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New Owner
The ownership decision is made.
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Upgrade / Referral
The owner base produces again.
- Incentive on response — a reason to raise a hand and book a date.
- Incentive on attendance — a reason to keep the appointment.
- Incentive on the ownership offer — added value instead of an automatic price cut.
- Incentive on the owner base — appreciation, upgrades and referrals.
THE SHOW-RATE PROBLEM
Your Sales Team Can't Close an Empty Chair.
A booked tour and an attended presentation are not the same asset. One is a line on a manifest. The other is the only version of the appointment your closers can actually work.
Booked tour
A name on the manifest
The media spend is gone, the gift desk is staffed and a presenter is blocked out. The household simply had nothing at stake in keeping the appointment.
Attended presentation
A household in the chair
Now the presentation can do its job. Giving the scheduled household something meaningful tied to completing the presentation gives them a concrete reason to arrive.
You are not buying a better lead. You are protecting the tour you already paid for — by giving the scheduled household a second reason to walk through the door.
FOUR WAYS OPERATORS USE CMI
Four Places an Incentive Changes the Number.
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1
Generate More Qualified Tour Prospects
Give interested households another reason to respond and schedule the tour.
Add an incentive line to the marketing already running — mini-vac offers, OPC desks, digital response campaigns and outbound scheduling calls.
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2
Increase Presentation Show Rates
Attach a meaningful incentive to completing the presentation.
Confirmation calls, reminder texts and pre-arrival emails carry something the household wants to collect at the end of the presentation.
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3
Convert More Attendees Into Owners
Use higher-perceived-value added value to strengthen the ownership offer without automatically discounting the core product.
The closer gains a value lever that is not a price concession, keeping the conversation on the ownership product itself.
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4
Drive Owner Upgrades & Referrals
Use owner appreciation, upgrade, reactivation and referral campaigns.
Owner events, points promotions, additional-product offers and referral programs get a reward the owner actually values.
THE INCENTIVE LADDER
Bigger Asks Deserve Bigger Perceived Value.
Lead / tour → show → sale → owner growth. As the household commits more, the incentive can carry more perceived value. These are directional examples, not fixed rules — operators build their own ladder.
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Step 1 · Low commitment
Initial response / tour interest
A lower-friction incentive that makes raising a hand and picking a date worth doing.
- $100 Dining Certificate
- $100 Hotel Savings Card
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Step 2 · Real time invested
Completed presentation
A more meaningful incentive tied to attending and completing the presentation.
- Higher-value Dining or Hotel Savings
- Smart Device Voucher
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Step 3 · Major purchase decision
Ownership / major commitment
Higher-perceived-value travel added to the ownership offer instead of a price cut.
- Airfare Plus Hotel Stay Certificate
- Resort Stay Voucher
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Step 4 · Existing relationship
Owner upgrade / referral
Appreciation and travel-related rewards that make upgrades and introductions feel earned.
- 4 Night Cruise Certificate
- Resort Stay Voucher
CAMPAIGN EXAMPLES
Built Around How Vacation Ownership Actually Sells.
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Tour Generation
Use incentives to increase response from qualified households.
Attach an incentive to the response step of a mini-vac, digital or outbound scheduling campaign so booking a date carries something of value.
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Presentation Attendance
Use an incentive to help move scheduled tours into completed presentations.
Reference the incentive in the confirmation call, reminder text and pre-arrival email so the household knows exactly what completing the presentation includes.
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Ownership Conversion
Use premium perceived value as an added benefit around the ownership decision.
Present a travel certificate as an addition to the ownership package rather than an immediate reduction in the price of the interval or points.
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Owner Upgrade
Re-engage owners around upgrades, points, additional vacation products or related offers.
Owner update meetings, points promotions and additional-product campaigns can carry an appreciation reward for attending or upgrading.
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Owner Referral
Give satisfied owners a memorable reason to introduce other vacation-minded households.
Reward the owner when a referred household completes a qualified presentation or purchases.
OWNER LIFETIME VALUE
Turn Your Owner Base Into Another Growth Channel.
The closing table is not the end of the relationship — it is the start of the most efficient audience you own. Owners already believe in the product, already travel, and already know households like themselves.
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New Owner
Ownership is signed and the first stay is ahead.
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Appreciation
A reward that reinforces the decision they made.
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Upgrade
More points, more weeks, better season or unit.
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Referral
Another vacation-minded household enters the funnel.
Every referral an owner produces re-enters the funnel at the top — as a qualified household that already trusts someone who owns.
THE INCENTIVE LIBRARY
Rewards a Vacation-Minded Household Actually Wants.
Your audience is already motivated by travel. CMI supplies and fulfills the incentives, so your marketing and sales teams never handle redemption.
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Airfare Plus Hotel Stay Certificates
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Resort Stay Vouchers
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4 Night Cruise Certificates
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$100–$500 Dining Certificates
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$100–$500 Hotel Savings Cards
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Smart Device Vouchers
PRICING
Find the CMI Plan That Fits Your Business
Explore current CMI membership options, features and available plans in one place.
Compare plans, included features and current offers.
QUESTIONS FROM SALES & MARKETING LEADERS
What Operators Ask Before They Start.
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Many operators do. Naming a premium travel benefit the household receives for attending gives the scheduled tour real weight, which is where most tour spend is lost.
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No. CMI supplies and fulfills the incentives. Your marketing team distributes them and the recipient redeems directly through CMI, so the sales floor and gifting desk are not managing redemption.
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It does not have to. Many operators run CMI incentives alongside existing premiums, or use them for the stages a traditional premium does not cover well — such as owner referral or reactivation campaigns.
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By email, SMS, QR code, printable PDF, landing page link, website pop-up or through your CRM using the Zapier and API integrations, so the incentive can be triggered from your existing scheduling and confirmation workflow.
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No. Independent resorts, exit-and-resale operations, marketing companies and in-house sales teams all use the same platform. Unlimited distribution is included in the membership.
More tours. More shows. More owners.
Give Every Stage of the Funnel One More Reason to Move Forward.
Keep your marketing, your tour flow and your ownership offer exactly as they are. Add the incentive — CMI supplies and fulfills it.
Prefer to talk it through? Call 1-619-815-4181