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INCENTIVE MARKETING FOR NETWORK MARKETING & DIRECT-SELLING COMPANIES
Grow Product Sales, Build the Team & Equip the Field.
Use high-perceived-value customer and prospect incentives to strengthen product offers, opportunity conversations, follow-up and referrals — while giving distributors a practical marketing tool they can use inside the organization's approved campaigns.
CMI supplies and fulfills the benefit your customers and prospects receive.
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20+
Years In Business
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18k
Clients Enrolled
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13M+
Certificates Distributed
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1M+
Incentives Redeemed
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29M+
In Savings For Redeemers
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Thousands
Of Satisfied Clients
THE FIELD REALITY
Two Engines. Six Places the Momentum Stalls.
Direct-selling organizations grow on two engines at once — product and customer growth, and team building. Each one is a sequence of separate behavioral events, and each event can stall for its own reason.
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Product interest → First order
Interest in the product does not always become a first order.
A prospect listens, likes what they hear and still does not place an order. The conversation happened. The reason to act today was missing.
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First order → Reorder
A first order does not automatically become a retained customer.
Without a defined reason to return, a one-time buyer quietly becomes a lapsed name on a list the field never works again.
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Opportunity interest → Completed presentation
Interest and attendance are two different events.
Someone saying they are curious about the opportunity is not the same as joining the call, staying to the end, and taking the follow-up conversation.
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Enrollment → Launch
Enrollment does not guarantee anyone knows what to market first.
A new distributor signs, then stalls at the blank page. What is the first offer? What do I send? What can I actually say?
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Corporate → Field
The field needs repeatable campaigns, not more theory.
Training explains the why. What accelerates activity is a specific, approved offer the field can put in front of customers and prospects this week.
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Growth → Structure
Corporate needs to add value without touching the plan.
Marketing value has to be added without changing the product line, the pricing structure or the compensation plan the organization is built on.
TWO GROWTH ENGINES
Customers and Team Building Run in Parallel.
One engine sells product to retail customers. The other invites people into the opportunity. They are different conversations with different next steps — and an incentive can support both.
Engine 1 · Product & customers
Retail product and customer growth
Attract retail customers, make the product offer easier to say yes to, encourage reorders and reactivation, and give happy customers a reason to introduce someone new.
- Customer acquisition offers
- Product demo and sample follow-up
- Reorder and reactivation campaigns
- Customer referral campaigns
Engine 2 · Team building
Opportunity and team-building growth
Attract opportunity interest, improve attendance and follow-up around presentations, support enrollment and activation, and help the organization build its distributor team.
- Opportunity meeting invitations
- Presentation attendance and follow-up
- Enrollment and activation support
- New-distributor launch campaigns
Incentives on this page are offered to customers and prospects as part of your marketing.
THE TWO LIFECYCLES
Every Arrow Is Its Own Behavioral Event.
Mapping both engines step by step shows exactly where a benefit can be attached — and where nothing is currently being offered to move someone forward.
Customer engine
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Prospect Interest
Someone engages with the product story.
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Education / Sample / Demo
They try or see the product.
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Customer Purchase
The first order is placed.
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Reorder / Reactivation
They buy again or come back.
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Customer Referral
They introduce someone new.
Team-building engine
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Opportunity Interest
Someone asks how it works.
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Appointment / Presentation
A time is set to hear it.
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Completed Presentation & Follow-Up
They attend and are followed up.
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Distributor Enrollment
They join the organization.
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New-Distributor Launch
Activity actually begins.
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Duplicatable Field Marketing
The campaign repeats down the line.
FOUR WAYS NETWORK-MARKETING ORGANIZATIONS USE CMI
Four Places an Incentive Supports the Next Step.
Every benefit below is offered to a customer or a prospect as part of your external marketing. CMI supplies and fulfills it.
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1
Acquire More Retail Customers
Give a new prospect a concrete reason to raise their hand, book a demo or place a first order.
The benefit is named in the customer-acquisition offer, so the ask stops being 'take a look' and becomes something specific worth responding to.
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2
Strengthen Product Sales, Reorders and Customer Referrals
Add perceived value to the product offer instead of discounting it, and give past buyers a fresh reason to return.
Purchase value-adds, reorder windows, subscription continuation and customer referral campaigns each carry a benefit the customer genuinely wants.
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3
Support Opportunity Appointments, Presentations and Follow-Up
Attach something meaningful to setting a time, attending the presentation and taking the follow-up conversation.
Invitations, reminders and post-presentation follow-up all reference the same benefit, so the message stays consistent from first contact to decision.
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4
Equip the Downline With Repeatable Marketing
Hand the field a ready campaign rather than asking every distributor to invent one.
Corporate or field leadership builds the offer once; distributors deploy it in their own outreach. They market with the incentive — they never resell it.
DOWNLINE ENABLEMENT & DUPLICATION
Approve the Campaign Once. Give the Whole Field Something to Run.
The hardest part of field marketing is not motivation — it is specificity. When corporate or a field leader builds an approved incentive campaign, every distributor gains a concrete offer, a script and an asset they can deploy without inventing anything.
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1
Corporate or field leader creates the campaign
The offer, the wording and the incentive are decided once, at the top.
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2
The distributor deploys it
The field receives a ready campaign — message, link, QR code, banner or printable certificate — and puts it in front of their own customers and prospects.
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3
The customer or prospect takes the next step
They request information, attend the demo or presentation, place an order, reorder or refer someone.
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4
CMI fulfills the benefit
The recipient redeems directly through CMI. No inventory, no shipping and no fulfillment work for the distributor or corporate.
The distributor markets with the incentive. The distributor never resells it.
- The incentive is a marketing benefit offered to customers and prospects — never a product, inventory or something sold on its own.
- It does not change the product line, the pricing structure or the compensation plan.
- One campaign built at the top can be deployed by the whole field, exactly as it was designed.
THE INCENTIVE LADDER
Match Perceived Value to the Size of the Ask.
The larger the commitment you are asking a customer or prospect for, the more perceived value the benefit can carry. These are directional examples only — every organization builds its own approved ladder.
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Step 1 · Low-friction ask
Lead or event registration
A lower-friction benefit that makes requesting information or registering for a meeting worth doing.
- $100 Dining Certificate
- $100 Hotel Savings Card
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Step 2 · Real time invested
Completed product demo or opportunity presentation
A more meaningful benefit tied to attending and completing the demo or presentation.
- Higher-value Dining or Hotel Savings
- Smart Device Voucher
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Step 3 · Buying decision
Customer purchase
Added perceived value presented alongside the product offer instead of a reduction in price.
- Airfare Plus Hotel Stay Certificate
- Resort Stay Voucher
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Step 4 · Existing relationship
Reorder, referral or major customer milestone
Appreciation value that makes returning and introducing someone feel recognized.
- 4 Night Cruise Certificate
- Resort Stay Voucher
CAMPAIGN EXAMPLES
Built Around How the Field Actually Works a Week.
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Retail-Customer Lead Campaign
Give a new customer prospect a reason to respond.
The person who requests product information or a consultation receives a named benefit, making a cold introduction feel worth answering.
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Product Demo & Sample Follow-Up
Make the follow-up after a sample or demo worth taking.
The follow-up message references a specific benefit rather than simply asking whether they liked the product.
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Purchase Value-Add
Add value at the ordering decision instead of cutting the price.
A dining or travel benefit is presented alongside the product order, keeping the conversation on the product rather than on price.
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Reorder & Reactivation Campaign
Give a lapsed customer a fresh reason to come back.
Reactivation messages carry a different benefit from the original offer, so the outreach feels new instead of repetitive.
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Customer Referral Campaign
Turn satisfied customers into introductions.
Recognize the customer when a referred person becomes a customer.
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Opportunity Meeting Invitation
Make registering for the presentation a concrete decision.
The invitation names exactly what the guest receives for registering and attending.
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Completed-Presentation Follow-Up
Recognize the time a guest invested.
A benefit tied to completing the presentation, regardless of the decision they make afterward.
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New-Distributor Launch Campaign
Give a new distributor a first campaign on day one.
A pre-built customer-acquisition offer they can send immediately, so their first outreach has a real offer behind it.
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Field-Ready Campaign Template
One approved campaign, deployable across the organization.
Leadership builds the offer, message and asset once; the field deploys the same approved version inside the organization's campaigns.
PROTECT THE PRODUCT, STRENGTHEN THE OFFER
Strengthen the Offer Without Discounting the Product.
An incentive is a behavioral lever placed beside your offer, not inside your price list. It gives the customer or prospect a reason to move while the product, the pricing and the plan stay exactly as they are.
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A discount lowers what the product is worth — permanently.
Every price concession trains the next customer to wait for one, and it resets what the market believes the product line is worth.
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An incentive adds a reason to act now.
The customer or prospect receives something with real perceived value for taking the next step, while your pricing and product positioning stay intact.
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Nothing about the compensation plan changes.
This is external marketing support that sits alongside everything the organization already runs.
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CMI supplies and fulfills the benefit.
The field distributes it; the recipient redeems directly through CMI. No inventory, no shipping and no fulfillment work for corporate or the distributor.
THE INCENTIVE LIBRARY
Benefits Customers and Guests Actually Want.
Dining, hotel savings, smart devices and travel — value worth responding to, attending for and coming back for. CMI supplies and fulfills every one of them, so nobody in the field handles redemption.
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$100–$500 Dining Certificates
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$100–$500 Hotel Savings Cards
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Smart Device Vouchers
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Airfare Plus Hotel Stay Certificates
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Resort Stay Vouchers
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4 Night Cruise Certificates
PRICING
Find the CMI Plan That Fits Your Business
Explore current CMI membership options, features and available plans in one place.
Compare plans, included features and current offers.
QUESTIONS FROM CORPORATE, FIELD LEADERS & DISTRIBUTORS
What Direct-Selling Organizations Ask Before They Start.
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The customer or prospect, always. CMI benefits are used in your external marketing to influence the behavior of the person you are trying to acquire, retain or invite.
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Yes. Distributors market with the incentive as part of the organization’s campaign. They never resell the incentives or hold any inventory — CMI fulfills the benefit directly for the recipient.
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Both. The same platform supports customer acquisition, product demo follow-up, purchase value-adds, reorders and referrals on the customer side, and opportunity invitations, presentation attendance, follow-up and new-distributor launch campaigns on the team-building side.
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Leadership builds and approves the campaign — the offer, the wording and the incentive — and the field deploys that approved version. Distribution runs through links, SMS, email, QR codes, printable certificates, banners and integrations, so the same campaign can repeat across the organization.
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No. The incentive sits alongside your existing offer as added marketing value. Your product line, your pricing structure and your compensation plan remain exactly as they are.
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As soon as leadership publishes it. The offer, the wording and the incentive are already built, so distributors share a link, QR code, SMS, email or printable certificate the same day and CMI handles delivery and fulfillment from there.
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No. CMI supplies and fulfills the incentives. Corporate or the distributor distributes them and the recipient redeems directly through CMI, so nobody in the field manages inventory or redemption.
Product growth. Team building. A field with something to run.
Give Every Conversation a Stronger Offer Behind It.
Keep your products, your pricing and your compensation plan exactly as they are. Add the benefit your customers and prospects receive, and give the field an approved campaign they can actually deploy — CMI supplies and fulfills it.
Prefer to talk it through? Call 1-619-815-4181