Claim Your Free Personal Training Session
- The prospect expresses interest
- But there is little additional reason to physically attend
- Claimed offers sit unused and no-shows stay high
FOR GYMS, FITNESS STUDIOS & PERSONAL TRAINERS
Get More Fitness Prospects Through the Door — Then Give Them a Reason to Stay.
Use high-value incentives to give prospects a stronger reason to complete their first workout or consultation, commit to a membership or training program, stay engaged, and refer more people.
TRUSTED TRACK RECORD
Two Decades of Incentive Fulfillment Behind Every Offer Your Fitness Business Runs
CMI supplies and fulfills the promotional incentives, so your gym, studio or coaching business can focus on first visits, memberships, retention and referrals.
-
20+
Years In Business
-
18k
Clients Enrolled
-
13M+
Certificates Distributed
-
1M+
Incentives Redeemed
-
29M+
In Savings For Redeemers
-
Thousands
Of Satisfied Clients
An established incentive provider with more than two decades supplying and fulfilling promotional incentives for businesses.
THE REAL PROBLEM
Leads and Free Passes Don’t Pay the Rent. Active Members and Paying Clients Do.
Fitness businesses rarely have a pure traffic problem. The revenue leaks show up between interest and the first visit, between the first visit and the paid commitment, and between the paid commitment and the member who quietly stops showing up.
You’re Signing New Members Up at the Front Desk While Others Are Canceling Out the Back Door.
-
They filled out the form but never booked
The inquiry arrived. The first appointment was never scheduled.
-
They claimed the free offer but never walked through the door
A claimed free pass is not a visit, and it is not revenue.
-
They scheduled the assessment and no-showed
Staff time was blocked. The prospect never arrived.
-
They completed a workout but never purchased
They experienced the facility or the coaching — and still didn’t commit.
-
New members join while other members cancel
Sign-ups look healthy while net membership stays flat.
-
Members start motivated and quietly stop attending
Attendance fades weeks before the cancellation request arrives.
-
Trainers lose coaching clients who decide to “take a break”
The pause is rarely temporary without a reason to come back.
-
Former members live nearby but aren’t being systematically reactivated
Your best win-back list is already sitting in your database.
-
Members achieve results but referrals happen accidentally
Without a deliberate mechanism, referrals depend on someone remembering.
Fitness growth is not simply lead generation. It is Acquire → Convert → Engage → Retain / Reactivate → Refer.
HOW CMI WORKS
One Existing Campaign. One Added-Value Incentive. A Stronger Reason to Show Up.
CMI does not replace your gym software, your ads or your marketing team. It adds a high-perceived-value incentive to the campaigns you are already running.
-
01
RUN THE MARKETING YOU ALREADY USE
Facebook, Instagram, Google, your website, email, SMS, local promotions, fitness challenges and referral campaigns.
-
02
CHOOSE THE ACTION YOU WANT TO INCREASE
Completing a first session, purchasing a membership or training package, renewing, reactivating or referring a friend.
-
03
ADD AN APPROPRIATE HIGH-VALUE INCENTIVE
Match the incentive value to the size of the commitment you are asking the prospect or member to make.
-
04
CMI SUPPLIES & FULFILLS THE INCENTIVE
You promote the offer. CMI supplies the incentives and manages redemption, plus the tools to create and distribute them by email, SMS, landing page links, QR codes, PDFs, banners and pop-ups.
-
05
THEY HAVE ANOTHER REASON TO SHOW UP
Your facility, programming and coaching remain the core value. The incentive makes the offer around the next action stronger.
FITNESS VIDEO
See How Gyms, Studios and Trainers Can Use CMI Across the Member Lifecycle
See how incentives can be used to drive first visits, strengthen membership and training-package offers, support retention and create referral opportunities.
FROM FITNESS LEAD TO FIRST VISIT
A Free Session Is Only Valuable If They Actually Show Up.
A claimed free offer costs the prospect nothing to ignore. Attaching the incentive to completing the session gives them a reason to walk through the door.
Complete Your Free Personal Training Session
Receive a $100 Dining Certificate
No membership purchase necessary.
The incentive is connected to completing the session — not to buying a membership. CMI supplies and fulfills it.
Same Free Session. A Stronger Reason to Show Up.
The prospect earns the $100 Dining Certificate by completing the personal training session. No membership purchase necessary.
FROM FIRST WORKOUT TO PAID COMMITMENT
Get the First Workout. Then Give Them Another Reason to Commit.
Getting the first visit and winning the paid commitment are two different conversion events. Each one can carry its own incentive, sized to the commitment being asked for.
Complete Your Free Personal Training Session
$100 Dining Certificate
No membership purchase necessary.
Goal: improve the percentage of interested prospects who actually complete their first visit or session.
Purchase a 1-Year Membership
7-Night Resort Stay Certificate
3,500 locations worldwide • Up to 4 guests
Add perceived value around the larger commitment instead of discounting dues.
If you don’t sell annual memberships
Independent trainers and coaches use the same two-stage structure.
Stage 1 stays the same — complete the free session or consultation. For Stage 2, attach the higher-value incentive to purchasing your training or coaching package instead of a 1-year membership.
Trainer / Coach Example
Purchase Your Training / Coaching Package
An appropriate higher-value incentive
One Incentive Gets Them Through the Door. Another Helps Strengthen the Commitment.
WHY THE OFFER MATTERS
Stop Making Every Promotion About Cheaper Dues.
Every dollar taken off dues comes out of recurring revenue for the life of the membership. Added value works differently.
- $20 off
- Waived enrollment fee
- Reduced monthly dues
- Discounted trial
- Lower package price
You made the offer cheaper.
- Dining certificate
- Resort stay
- Vacation incentive
- Reward tied to commitment
You strengthened the offer without automatically lowering the core price.
Don’t Automatically Lower the Membership Price. Strengthen the Offer Around It.
4 WAYS TO USE CMI
Use Incentives Across Every Stage of the Member or Client Relationship
Lead generation is only the first stage. The same platform supports conversion, retention and referrals.
-
Generate More First Visits
Move more inquiries and claimed offers into actual completed visits by attaching the incentive to attendance.
Example
Complete Your Free PT Session
+ Receive a $100 Dining Certificate
More Completed First Visits
-
Win More Members & Training Clients
Strengthen the perceived value around the larger paid commitment instead of cutting dues or package pricing.
Example
Purchase a 1-Year Membership
+ Receive a 7-Night Resort Stay Certificate
A Stronger Paid-Commitment Offer
-
Increase Repeat Business & Retention
Attach incentives to meaningful moments — milestones, anniversaries, renewals, package renewals, reactivation, challenges and appreciation.
Example
Renew Your Membership or Package
+ Member Appreciation Incentive
More Active, Engaged Members
-
Generate More Referrals
Make it easy and memorable for members who are getting results to introduce the next client.
Example
Know Someone Ready to Get in Shape?
+ Referral Thank-You
More Member Introductions
Not selling annual memberships? Swap Stage 2 for your training or coaching package paired with an appropriate higher-value incentive.
THE FULL MEMBER LIFECYCLE
From First Visit to Long-Term Member — Then to Referral
CMI is not merely a lead-generation tool. It can support different revenue and retention moments throughout the member or client relationship.
-
01
First Visit / Free Session
The prospect completes their first workout or consultation.
-
02
Membership or Training Package
The first paid commitment is made.
-
03
Active Member / Client Engagement
Attendance and coaching build the habit.
-
04
Milestones / Retention
Progress and anniversaries are recognized.
-
05
Renewal / Reactivation
Members re-sign — or lapsed members come back.
-
06
Referral / Bring-a-Friend
Results turn into introductions.
Acquire → Convert → Engage → Retain / Reactivate → Refer
Turn More Members Into Long-Term Value.
Acquisition spending does not compound if members churn at roughly the same rate new ones join. Attach incentives to the behaviors you want to increase.
Keep More Members
Recognize milestones, anniversaries and renewals so ongoing engagement has a reason to continue.
Win Back Former Members
Give lapsed members and expired package clients a concrete reason to come back in.
Turn Happy Members Into Referrals
Structure Bring-a-Friend and referral thank-yous instead of hoping introductions happen.
INCENTIVES
Use the Right Incentive for the Right Fitness Goal
Different member actions can call for different incentive types and values. CMI supplies and fulfills the incentives.
-
Completed First Session / Visit
$100 Dining Certificate — no membership purchase necessary
-
Membership or Training Package Purchase
7-Night Resort Stay Certificate
-
Retention / Reactivation / Referral
Select an appropriate incentive for the campaign
-
Smart Device Vouchers
-
$100-$500 Dining Certificates
-
Airfare Plus Hotel Stay Certificates
-
Resort Stay Vouchers
-
$100-$500 Hotel Savings Cards
-
4 Night Cruise Certificates
PUT THE INCENTIVE INTO THE MARKETING YOU ALREADY USE
Promote and Deliver Incentives Across Your Existing Fitness Marketing
Your membership includes the delivery methods and campaign support to put an incentive in front of the right person at the right moment — lead generation, landing pages, email and SMS follow-up, social campaigns, first-visit promotions, member challenges, renewal and reactivation campaigns, referral campaigns and local promotions.
Distribution Built In
- Email incentive-enhanced campaigns to prospects and members from your own business address
- SMS/text delivery for first-session reminders and follow-up
- Branded landing page links for first-visit, challenge and referral campaigns
- QR codes for front-desk signage, class boards, local promotions, events and direct mail
- Printable PDF certificates to hand to a member in person
- Website banners, sticky bars and pop-ups on your offer and membership pages
- Zapier and API connections to supported marketing workflows
Campaign Support
- AI Marketing Consultant — campaign concepts for first visits, memberships, challenges, renewals, reactivation and referrals
- AI Social Content Creator — social content with your incentive offers already integrated
- Ask AI — built-in guidance and recommendations inside your dashboard
You decide the messaging and the campaign. The tools simply make it faster to produce and distribute.
SOCIAL PROOF
Hear It From CMI Members
Real CMI clients describing how incentives changed their marketing results.
Testimonials are from existing CMI members across a range of industries.
Choose Your Plan
Choose flexible monthly billing or save with one annual payment and no setup fee.
Monthly Membership
LIMITED-TIME OFFER · SAVE $199 ON SETUP
- Regular price to start
- $298
- Limited-time savings - NO SET UP FEE
- -$199
- Due today
- $99
$99 Due Today
Then $99/month
Normally $199 setup + $99 first month = $298 to start. Limited time: start for $99.
- $99 due today
- $99/month afterward
- Flexible monthly billing
- Cancel future billing according to the membership terms
- 14-day money-back guarantee
Start Risk-Free
Protected by our 14-day money-back guarantee.
Annual Membership
BEST ANNUAL VALUESAVE $588 FIRST YEAR
- Regular first-year price
- $1,387
- Annual price today
- $799
- Save $588 first year
- $588
- Equivalent to
- $66.58/month
- Setup fee
- $199 waived
$799 for One Full Year
$799 due today
Pay $799 for one full year of CMI membership. The $199 setup fee is waived.
- $799 due today
- One full year of membership
- $199 setup fee waived
- Best annual value
- 14-day money-back guarantee
Start Risk-Free — $799 Today
Protected by our 14-day money-back guarantee.
Both Plans Include
- Unlimited incentive distribution
- Access to all six incentive categories
- AI Marketing Consultant
- Competitor Analysis
- Social campaign assets and promotional tools
- Landing Page Links and lead capture
- Native GoHighLevel App
- CMI AI Super Agent
- Email and SMS certificate delivery
- QR Code Certificates
- Printable PDF Certificates
- Website banners, pop-ups and sticky bars
- Zapier and API integration
- CMI mobile-app access
- Member support and onboarding resources
- One Account Can Be Used For Unlimited Brands (Great For Agencies)
- Unlimited Access To All Our Incentives In 6 Categories
- Send Unlimited Incentives From Your Own Business Email
- Send Unlimited Incentives By SMS/Text Message
- Automate Sending Unlimited Incentives Via Website Banners
- Automate Sending Unlimited Incentives Via Landing Pages
- Automate Sending Unlimited Incentives Via Website Sticky Bars
- Automate Sending Unlimited Incentives Via Website Pop Ups
- Automate Sending Unlimited Incentives Via Our API
- Automate Sending Unlimited Incentives Via QR Codes
- Automate Sending Unlimited Incentives Via Our Zapier App Integration
- Eye-Catching Promo Videos, Posters & Flyers To Help You Promote The Incentives To Your Audience
- AI Marketing Consultant — Strategy, CTAs, templates & promotional ideas
- Competitor Analysis AI — Deep research on your competition + strategies to win
- AI Social Content Creator — Content & Images With CMI Incentives Integrated
- Ask AI — 24/7 intelligent support, recommendations & guidance built into your dashboard
- 50% Commission Affiliate Program
Risk-Free 14-Day Money-Back Guarantee
CMI is a paid membership, not a free trial. Your 14-day money-back guarantee gives you time to explore the platform, review the available incentives and determine whether CMI is right for your business.
If you decide not to continue, cancel and request your refund within the 14-day guarantee period in accordance with the official terms.
-
Activate Your Membership
Choose your plan, complete enrollment and begin using the CMI platform.
-
Explore CMI for 14 Days
Review the incentives, distribution tools and campaign resources included with your membership.
-
Cancel and Request a Refund
If CMI is not right for your business, cancel and submit your refund request within the 14-day guarantee period.
COMMON QUESTIONS
Questions Fitness Businesses Ask
Still have a question about how incentives fit your gym, studio or coaching business?
-
Yes. Instead of rewarding someone simply for claiming the offer, the incentive can be connected to completing the first session or visit.
-
No. In the featured first-session strategy, the prospect earns the $100 Dining Certificate by completing the personal training session. No membership purchase is necessary.
-
Yes. A higher-value incentive can be positioned around a larger commitment, such as an annual membership or training package.
-
Use the same strategy around the commitment that fits your business, such as purchasing a training or coaching package.
-
Yes. They can support milestones, anniversaries, renewals, package renewals, reactivation, challenges and member appreciation.
-
Yes. They can be incorporated into referral thank-you or Bring-a-Friend campaigns.
-
Yes. CMI supplies and fulfills the incentives so the fitness business can incorporate them into its existing marketing and member experience.
Turn More Fitness Leads Into Visits, More Visits Into Members, and More Members Into Long-Term Customers.
More completed first visits. Stronger membership and package offers. Better engagement and retention. Real reactivation opportunities. And more referrals from the members already getting results.
Risk-Free 14-Day Money-Back Guarantee
