Businesses deploy CMI certificates as a marketing tool to
achieve success in a Variety to ways :

Mortgage Industry
  • Lead generator
  • Referral gift
  • Convert prospects to clients
  • Urge prospects to send back a questionnaire or to call for more info.
  • Gift for re-financing a mortgage
  • Generate referrals from your network of business colleagues,
  • such as realtors, builders, and financial planners.
  • Keep tabs on your clientele, friends and professional contacts
  • with a valuable offer, secured through very little overhead.
  • Project an image with marketing material that increases
  • professional credibility while setting you above the competition.
Realtors
  • Lead generator
  • Referral gift
  • Convert prospects to clients
  • Urge prospects to send back a questionnaire or to call for more info.
  • Give them as a gift to welcome a client into their new home.
Insurance Companies
  • Lead generator
  • Referral gift
  • Gift for a new policy
  • Reward for keeping an appointment with sales a rep
  • Urge prospects to send back a questionnaire or to call for more info.
Telemarketers
  • Lead generator
  • Referral gift
  • Incentive to fill out questionnaire
  • Gift with purchase
  • Contest prizes
  • Special promotion giveaways
  • A "Thank You"following a presentation
Sales closing tool
  • Benefit for scheduling an appointment
Network Marketing Companies (MLM)
  • Bonus for signing up as a distributor
  • Reward to people who book a home party
  • Gift to those who bring a guest referral to a home party or meeting.
  • Gratuity to those who buy products or sign up for "auto-ship."
  • Special promotion giveaways
  • Prize for drawings at home parties or meetings
Bulk Mailers and Mass Mailers
  • Urge prospects to send back a questionnaire or to call for more info.
  • Add some excitement to purchasing your products and services.
Car Dealerships
  • Create more showroom traffic
  • Sell upgrades and warranty packages
  • Close sales
  • Generate repeat business
  • Referral gift
  • Bonus for taking a test drive
Banks
  • Attract new depositors
  • Boost loan activity
  • Up-sell accounts and policies
  • Close the deal for banks, mortgage companies, and insurance firms.
  • Employee gift
  • Customer loyalty reward
Trade Show Companies and/or Companies That Go To Trade Shows
  • Booth drawing
  • Encouragement to fill out questionnaire or to call for more info
  • Sales closing tool
  • Boost purchases with certificates as your special gift
Media Companies
  • Increase advertising revenue
  • Sell new subscriptions
  • Attract listeners
  • Pump up sales for newspapers, radio stations, cable companies, magazines, and internet service providers.
Newsletter and eZine Owners
  • Gift with ad purchase
  • Incentive to sign up for eZine
  • Incentive to sign up for newsletter
EBay Sellers
  • Feature them as an added attraction with each auction./li>
  • Customers who buy more than 1 item receive a free getaway.
  • Customers who "Buy it now," can live it up on a free vacation.
  • An enticing "thanks" to clients who purchase your business products and services.
Travel Agencies
  • Referral gift
  • Enticement for booking a flight
  • Gift for booking a cruise
  • Special promotion giveaway
Retailers and Manufacturers
  • Super-size floor traffic
  • Spur in-store spending
  • Anniversary sales event
  • Customer loyalty award
  • Extended warranty sales
  • Employee gift
Construction Companies
  • Lead generator
  • Referral gift
  • Urge prospects to send back questionnaire or to call for more info.
  • Entice customers to accept an appointment for a bid.
Doctors, Dentists, Chiropractors
  • Referral gift
  • Client loyalty award
Clubs and Associations
  • Refer a friend
  • Increase memberships
  • Renewal bonus
  • Member benefit
Service Providers
  • Gift when upgrading service
  • Gift for completing survey
  • Gift for new clients
Door-to-Door Companies
  • Gift with purchase
  • Sales closing tool
  • Referral Gif
Not-For-Profit Organizations
  • Give as a gift for donations.
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